Vale of Glamorgan appoints Black Diamond PR

Barry Island

Dunraven Bay

Penarth Pier


LONDON, UK, 2021-Jul-06 — /Travel PR News/ — London-based travel specialist integrated agency, Black Diamond, has been appointed by the Vale of Glamorgan as their first PR agency for the UK following a competitive pitch process.

Through targeted campaign activity, Black Diamond will help grow recognition of the Vale of Glamorgan’s diverse offerings during this important staycation summer, while promoting year-round visitation.

The account will be managed by Black Diamond’s Head of PR & Communications, Sarah Barnett, and Senior PR Manager, Sophia Amos.

Nia Hollins, Principal Tourism & Marketing Officer at the Vale of Glamorgan Council, said: “We are incredibly excited to be working alongside such an innovative and results-driven agency in Black Diamond on this Destination PR campaign. We see Black Diamond as best placed to take us forward and to ensure that our tourism industry emerges stronger than ever placing the Vale of Glamorgan on every staycationer’s map and making it a must-visit, must-stay destination in Wales.”

Sarah Barnett, Black Diamond’s Head of PR & Communications said: “We are thrilled to be partnering with the team at the Vale of Glamorgan. As travel opens post-pandemic, it’s such an exciting time to have the opportunity to convey the message of somewhere closer to home and tell the story of this diverse and relatively unknown Welsh gem.”

The Vale of Glamorgan covers the area of four micro-destinations to the west of Cardiff. From the Victorian seaside town of Penarth to the market town of Cowbridge and the Rural Vale, with its vineyards, farm shops and independent local producers; the unspoilt 14-mile Glamorgan Heritage Coast of Llantwit Major and the recently revamped iconic Barry Island.

Black Diamond brings to the account a wealth of destination experience having retained a number of travel and tourism clients over its 27 years in business.

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