National Tourism Organisation of Montenegro appoints Black Diamond PR

St. Stefan, Budva

LONDON, England, 2020-Nov-05 — /Travel PR News/ — London-based communications agency, Black Diamond, has been chosen by The National Tourism Organisation of Montenegro (NTO Montenegro) as their PR representatives in the UK during WTM Virtual.

Along with ongoing press office activities, Black Diamond will be supporting the team at WTM Virtual next week, during which NTO Montenegro will be making some exciting announcements and plans for 2021.

Tourism accounted for 32% of GDP in 2019 when Montenegro welcomed 81,000 UK travellers to the country, an increase of 30% year on year.

Recent years have seen well-known upscale hotel brands invest in the country and Montenegro’s Adriatic Coast is now home to the 5* Regent Porto Montenegro, Aman’s Sveti Stefan, The Chedi Luštica Bay in Marina Village, Iberostar Grand Perast and many five-star boutique hotels. The properties join luxury brands NOBU, Hilton, Voco, Four Points, Ramada, Centreville, Best Western, and Falkensteiner in making Montenegro their home.

Located on the Balkan Peninsula, this is a country that has long been a melting pot of cultures, civilisations and religions. Surrounded by natural beauty, Montenegro offers big experiences in a small and accessible environment. From the Montenegrin hills to the beauty of the Adriatic Coast; nature reserves and national parks; caves and canyons to 117 beaches along a coastline over 180 miles long, all embraced by the caring faces of locals and traditional hospitality.

Sarah Barnett, Head of PR & Communications at Black Diamond, said: “We’re thrilled to be chosen by NTO Montenegro as their partners in the UK. We’re looking forward to bringing the country to life in the UK market and making it a must-visit destination in 2021 when travel resumes.”

Black Diamond brings to the account a wealth of destination positioning experience having retained a number of travel and tourism clients over its 27 years in business.


About Black Diamond:

Black Diamond is a full service integrated communications agency offering public relations and travel trade representation, creative solutions, media planning and buying, alongside digital development and content production. Black Diamond specialises in the travel and consumer industries. Existing clients include Japan National Tourism Organization, Moroccan National Tourist Office, Tahiti Tourism, Visit California, Colorado Tourism Office, Visit Pittsburgh, Alterra Mountain Company, Lufthansa Group and the luxury property, Post Ranch Inn. For information about Black Diamond visit

 About National Tourism Organisation of Montenegro 

The National Tourism Organisation of Montenegro (NTO Montenegro) is responsible for marketing tourism globally, as well as developing the Montenegro product, both as a brand and destination. The organisation’s tasks include market research; nurturing cooperation with domestic and foreign tourism bodies and the travel industry; as well as planning and carrying out national and global public relations exercises and advertising. The National Tourism Organisation of Montenegro also supports and advises local tourism bodies on the sustainable development of tourism in Montenegro and on raising its visibility. NTO Montenegro sees itself as an ambassador to the country. It aims to inspire both citizens and visitors by promoting the beauty and culture of Montenegro. For more information, visit


For further press information on Montenegro, contact Black Diamond PR:
– Sophia Amos 07428 900942
– Sarah Barnett 07535 104426