Transient reservation pace showing the sharpest decline throughout 2019
NEW YORK, NY, 2019-Mar-21 — /Travel PR News/ — TravelClick, an Amadeus company, today (3/20/2019) released new data from the Company’s February 2019 North American Hospitality Review (NAHR). According to this data, average daily rates (ADR) are up 2.7 percent across all travel segments during the first quarter of the year, led by group travel, up 3.8 percent. Similarly, the transient business and transient leisure travel segments are also up 2.1 percent and 2.2 percent, respectively. However, bookings have taken a dip this quarter, down -4.5 percent overall. Revenue per available room (RevPAR) is down, as well, except for group travel, which is slightly up 0.5 percent. Transient reservations are slowing.
“Despite ongoing efforts to generate RevPAR growth through average daily rates increases, sharpening declines in advance reservation pace have created a negative RevPAR environment this quarter, the first in ten years,” said John Hach, TravelClick’s Senior Industry Analyst. “Since the beginning of this year, forward-looking booking pace continues to weaken, especially within the transient reservation segment in many North American markets. This reinforces the need for hoteliers to continue their marketing to maximize bookings.”
Twelve-Month Outlook (February 2019 – January 2020)
For the next 12 months (February 2019 – January 2020), transient bookings are down -6.2 percent year-over-year, but ADR for this segment is up 3.6 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is down -8.6 percent in bookings, but ADR is up 3.2 percent. Additionally, the transient business (negotiated and retail) segment is down -2.1 percent in bookings and up 2.6 percent in ADR. Lastly, group bookings are slightly down -0.9 percent in committed room nights* over the same time last year, and ADR is up 3.6 percent.
“Given the decline in 2019 transient reservation pace it is imperative hoteliers revisit their current year marketing strategies and look for new methods to capture local demand, especially in the upcoming months. Ensuring guest acquisition is becoming even more acute as hotel prices continue to rise, which carries additional risk of suppressing transient demand over the upcoming peak spring and summer travel seasons. Hoteliers must take advantage of rate canvassing and advance reservation pace business intelligence solutions to create localized competitive advantage strategies that maximize conversion.”
*Committed Occupancy – (Transient rooms reserved + group rooms committed) / capacity
The first quarter combines historical data (January) and forward-looking data (February – March).
About TravelClick
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.
Contact:
Caitlin Kasunich / Christina Panta
KCSA Strategic Communications
212.896.1241 / 212.896.1208
ckasunich@kcsa.com / cpanta@kcsa.com
Source: TravelClick