TravelClick Hotel Clients Win IAC Awards for the Best Hotel & Lodging Online Campaign and Best Social Media Campaign
NEW YORK, 2014-04-16 — /Travel PR News/ — TravelClick, a global provider of innovative revenue-generating cloud-based solutions that enable hotels to grow revenue, and its hotel clients, were awarded “Best” honors in two categories at the Web Marketing Association’s 2014 Internet Advertising Competition (IAC).
TravelClick’s first award was for “Best Hotel & Lodging Online Campaign,” for its work with Stein Eriksen Lodge. TravelClick created an advertising campaign to increase revenue and bookings for the property. In just the first 10 months, the campaign drove 179 extra bookings with a 16:1 Return on Investment and delivered $204,680 in incremental revenue.
The second award was for “Best Hotel & Lodging Social Media Campaign,” for TravelClick’s work with Hotel BLOOM! This holiday-season campaign aimed to increase user engagement on the hotel’s Facebook page, as well as to provide a fun gaming experience targeting users between 25- to 45-years-old. During the week of the contest, the property’s Facebook page showed an 86 percent increase in total reach compared to the previous week; subsequently, the number of people talking about the page increased by 33 percent for the same time period.
“We are extremely proud that TravelClick and our hotel partners received top honors for hotel advertising and social media campaigns at the IAC Awards,” said Jason Ewell, Executive Vice President, Business Intelligence, Media and Web Solutions. “TravelClick knows firsthand the power of online marketing and social media in driving engagement and ultimately increasing revenue.”
The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising.
About TravelClick, Inc.
TravelClick (TravelClick.com) provides innovative cloud-based solutions for hotels around the globe to grow their revenue, reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products, and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 36,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Philadelphia, Chicago, Barcelona, Dubai, Hong Kong, Houston, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.