Tag Archives: “Journeys That Matter”

SAS creates stronger emotional bond with its travelers with the launch of its new communication concept

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Stockholm, Sweden, 2022-Sep-21 — /Travel PR News/ — “Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today (September 19, 2022). The campaign highlights the importance of traveling and represents SAS’ first brand campaign since 2020. The new communication concept is based on a new… Read the full press release

SAS rolls out new communication concept called “Journeys That Matter”

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Stockholm, Sweden, 2022-Sep-20 — /Travel PR News/ — “Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today (September 19, 2022). The campaign highlights the importance of traveling and represents SAS’ first brand campaign since 2020. The new communication concept is based on a new… Read the full press release