(IN SHORT) European tourism has seen continued growth, with international arrivals rising by 4.9% in Q1 2025 compared to last year. Demand for value-for-money destinations and off-peak travel remains strong, although new US tariffs and geopolitical tensions may influence future travel patterns. Winter tourism destinations and Mediterranean areas have seen notable increases in visitor numbers,… Read the full news article
Tag Archives: European Travel Commission
PATA and European Travel Commission (ETC) Announce Strategic Partnership to Promote Sustainable Tourism
(IN SHORT) PATA and the European Travel Commission (ETC) have entered into a strategic partnership to advance sustainable tourism practices and promote greater connectivity between Asia Pacific and Europe. The collaboration, announced during the PATA Annual Summit 2025, will focus on a range of initiatives including supporting Small and Medium Enterprises (SMEs), promoting balanced tourism… Read the full news article

