Choice Hotels highlights the benefits of booking direct with the launch of The “Badda Book. Badda Boom.” campaign

New Creative Follows Successful 2017 Ads that Drove Consumers to Book Direct ROCKVILLE, Md., 2018-Mar-02 — /Travel PR News/ — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, launched new ads reminding travelers that there’s an easy way to plan and book hotel stays, and find the lowest hotel rates guaranteed…. Read the full press release