Transient Bookings Continue to Carry Growth in 2013

NEW YORK, 2013-05-09 — /travelprnews.com/ — The transient segment, which consists of individual business and leisure travelers, is continuing to support both average daily rate (ADR) and committed occupancy over the group segment in 2013, according to data from the April 2013 TravelClick North American Hospitality Review (NAHR).

“The vast majority of the top 25 North American markets are seeing steady, moderate growth in both occupancy and ADR” said Tim Hart, executive vice president, enterprise research and development, TravelClick. “The transient sector continues to outperform the group sector with business travel leading the charge.”

12 Month Outlook (April 2013 – March 2014)

When looking at the next 12 months (April 2013 – March 2014), overall committed occupancy is up 3.0 percent versus this time last year, and ADR is showing a healthy gain of 4.1 percent based on reservations currently on the books.

The group segment is showing an occupancy increase of 1.9 percent and an ADR gain of 3.8 percent compared to this time last year.

Transient bookings are up 5.7 percent year-over-year. For the transient segment, ADR is up—4.2 percent. Drilling further into the transient segment, room nights booked for the transient business segment is ahead of this time last year by 8.6 percent. The transient leisure segment is also up in room nights on the books, but by a more moderate 3.5 percent. In terms of ADR the transient leisure segment is up 4.9 percent, while the transient business segment is up 3.0 percent.

“Occupancy and ADR growth in the second quarter is currently looking strong,” adds Hart “in the outlook for transient business demand in particular is quite positive, with room nights booked for the quarter currently up 10.0 percent. It looks like business customers will play a leading role in occupancy growth for the quarter.”

The April NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by March 31, 2013 for the period of April 2013 to March 2014.

TravelClick_April_NAHR_2013.pdf

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About TravelClick, Inc.
TravelClick (TravelClick.com) is the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 30,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Chicago, Barcelona, Dubai, Hong Kong, Houston, Melbourne, Orlando, Philadelphia, Shanghai, Singapore and Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.

Danielle DeVoren/ Taylor McGrann
KCSA Strategic Communications
212.896.1272 / 212.896.1253
ddevoren@kcsa.com / tmcgrann@kcsa.com

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*Q2 data broken down by month is available by request

*Q2 data broken down by month is available by request