- Refreshed brochure design and introduction of four new titles
- Five new SENTIDO hotels and Five new Aquamania properties
- New and exclusive premium holiday concepts from Thomas Cook in Sunwing and Sunprime
- New budget range from Airtours with the introduction of smartline
- Early booking offer with Kids for a Quid
2013-08-01 — /travelprnews.com/ — Thomas Cook UK & Ireland has today launched its latest range of Summer holidays for 2014 with 16 new brochures available online at www.brochure-store.co.uk or www.thomascook.com, by phone or in travel stores across the UK & Ireland.
The all-new line-up of properties and holiday experiences from the best known name in travel includes a range of exciting holiday concepts, including Thomas Cook Sunwing Family Resorts and Sunprime hotels for adults and Airtours smartline budget hotels, as well as the expansion of popular favourites including action-packed Aquamania resorts and five new flagship SENTIDO hotels and resorts in Turkey, Kos, Crete, Cyprus and Lanzarote.
Hi-Res brochure covers, smartline, SENTIDO, Sunprime and Sunwing images are available upon request.
Uli Sperl, Director Product and Yield at Thomas Cook UK & Ireland said: “Thomas Cook remains an iconic brand for UK holidaymakers, and that’s why we’ve further developed and enhanced our Summer 2014 product offering to ensure that we meet or exceed their needs and expectations. We understand how important a holiday is to customers looking for unique experiences, and we have worked harder than ever to tailor the holidays we offer across both our adult and family portfolio. Summer 2014 is shaping up to be one of our most exciting launches ever.”
All new brochure design
Thomas Cook’s new brochures have undergone an extensive redesign aimed at better showcasing the destinations and hotel concepts available. The refresh was carried out further to extensive research conducted in October 2012 with customers and agents, with the aim of better understanding the role of brochures in the holiday search and purchase process and on the understanding that digital is seen as providing additional information but not as a direct replacement. Accordingly, covers and imagery have been completely refreshed, with redesigned introduction, resort and hotel concept pages. With ‘flick-through’ navigation key, pages have been simplified to feature the resort or hotel name in the top corner, with room descriptions and key facts on the outside edges just some of the improvements that have been made to showcase the holiday experiences on offer.
…And four new titles
In addition to the refresh, the brochure range has been simplified with the arrival of four new titles:
Thomas Cook Exclusively Adults
Due to the increasing demand for adult only holidays, Thomas Cook has introduced Thomas Cook Exclusively Adults: a new title which encompasses the most popular adult hotels from both Thomas Cook and the Style Collection. New additions for Summer 2014 include seven new four and five star hotels across Spain and Turkey.
Signature from Thomas Cook European Beaches
Incorporating elements of the former Ultimate Style short and mid haul collection, Signature from Thomas Cook European Beaches is a luxurious collection of five star hotels such as the iconic Reid’s Palace in Madeira, that include travel benefits such as extra luggage and private or direct transfers.
The Style Collection
Formerly Holidays with Style and My Style, The Style Collection features Thomas Cook’s top 4 star and above hotels from around the globe.
Thomas Cook Villas with Pools
With all villas now in this brochure, every villa has a private or shared swimming pool and barbeque, and customers have the flexibility of arranging their own private transfers, car hire and grocery packs, or even the option of villa only. A handpicked selection of premium villas with enhanced facilities, benefits and excellent customer reviews are featured as Style Collection villas.
NEW:
Flagship SENTIDO resorts to open in Turkey, Kos, Crete, Cyprus and Lanzarote
Thomas Cook will be opening five new flagship SENTIDO hotels and resorts in Turkey, Kos, Crete, Cyprus and Lanzarote for Summer 2014, bringing the total to 26 for Thomas Cook UK & Ireland customers. The new line-up includes the fully refurbished Lykia Resort and Spa, which re-opens in April 2014 as a 5 star all-inclusive resort that is exclusive to adults. Renowned for their excellent levels of quality, service and comfort, these premium four and five star hotels offer the confidence of booking with a hotel chain that is part of the Thomas Cook Group.
Staying at the 5-star SENTIDO Lykia Resort & Spa in Olu Deniz, on an all-inclusive basis, from £749 per person
www.thomascook.com, 0844 412 5970 or visit the nearest Thomas Cook or Co-operative Travel
NEW:
Families come first with Sunwing
For Summer 2014, Thomas Cook will be introducing three new Sunwing Family Resorts. Featured in the Thomas Cook Families brochure and exclusive to Thomas Cook in the UK, three new Sunwing properties in Crete, Rhodes and Cyprus, as well as the popular Sunwing Resort Fanabe, Tenerife have been especially designed to offer an enhanced family experience, featuring comfortable family-friendly apartment suites, a great mix of different pools suitable for small children, teenagers and adults, a range of children’s facilities from Lollo and Bernie’s Kids’ Clubs to well-equipped teen lounges, a choice of meal options from self-catering to all-inclusive, professional family shows and entertainment, and free Wi-Fi throughout.
7 nights at the 4 star Sunwing Fanabe Resort in Costa Adeje, on a self-catering basis, from £359 per personwww.thomascook.com, 0844 412 5970 or visit the nearest Thomas Cook or Co-operative Travel
NEW:
New adults-only Sunprime hotels
The all-new Sunprime is a premium hotel concept that caters for those adults looking to take a holiday without kids. Five Sunprime hotels – which will be exclusive to Thomas Cook in the UK – will welcome customers from Summer 2014, with three in Gran Canaria, one in Tenerife and one in Rhodes. These impressive properties feature extra comfortable rooms with luxurious Nordic beds, generously sized swimming pools, lounges for socialising with like-minded adult holidaymakers, impressive spa, wellness and fitness facilities, deli-style mini-markets and restaurants offering healthy food inspired from kitchens around the world.
7 nights at the 4 star Sunprime Atlantic View Suites & Spa in Playa del Ingles, on a self-catering basis, from £379 per person
www.thomascook.com, 0844 412 5970 or visit the nearest Thomas Cook or Co-operative Travel
NEW:
Making a splash at new Aquamania resorts
With the addition of five new hotels across Egypt and Turkey, Thomas Cook continues to enhance its popular Aquamania holiday offering. These family-friendly resorts, which are featured in the Thomas Cook Holidays with Water Parks and Airtours brochures, offer unlimited access to waterslide facilities, and each features family accommodation and various activities to keep all the family occupied. The addition of the five new Aquamania resorts bring the total number available to 42 properties.
7 nights at the 3 star Sea Beach Resort & Aqua Park in Sharm el Sheikh, on an all-inclusive basis, from £659 per person
www.thomascook.com, 0844 412 5970 or visit the nearest Thomas Cook or Co-operative Travel
NEW:
Kids’ Clubs
Building on the success of the new multi-activity kids’ clubs introduced for 2013, Summer 2014 sees the introduction of three new Thomas Cook kids’ clubs in Tenerife, Spain’s Costa Almeria and Egypt. Offering over 30 different age-appropriate activities for 3 to 11 year olds and open 6 days a week, the clubs are run by UK qualified childcare experts and activity coaches, with an impressive 53 clubs to choose from with Thomas Cook and Airtours.
NEW:
Discover smartline with Airtours
Airtours has introduced a brand new hotel concept for Summer 2014 called smartline, which is specifically aimed at those holidaymakers with a limited budget. The range of twelve 2 – 4 star hotels is suitable for families and adults, defined by their attractive, contemporary and colourful design in areas such as the bar, lobby and pool area. With free Wi-Fi in the lobby – and smartline ice-cream and fruit trollies available by the pool for all guests – these low price, low frills holidays will be available in Egypt, Bulgaria, Kos, Crete, Rhodes, Turkey and Lanzarote.
7 nights at the 3 star smartline Club Ilayda in Marmaris, on a self-catering basis, from £359 per person
www.thomascook.com, 0844 412 5970 or visit the nearest Thomas Cook or Co-operative Travel
Kids for a Quid: Thomas Cook is offering families an early booking offer with a limited number of holidays where the first child pays only £1 for their holiday. The offer is subject to availability at selected properties, and on selected dates, from all UK airports.
Appendix – Complete New Brochure List
Thomas Cook
Thomas Cook Spain & Portugal
Thomas Cook Greece & Cyprus
Thomas Cook Turkey & Bulgaria
Thomas Cook Egypt & Tunisia
Thomas Cook Italy & Malta
Thomas Cook Lapland
Thomas Cook Families
Thomas Cook Adults
Thomas Cook All Inclusive
Thomas Cook Holidays with Water parks
Thomas Cook Villas with Pools
Style Collection
Thomas Cook Signature European Beaches
Airtours
Airtours Collection
Airtours All Inclusive
Airtours Families
Click here to download Thomas Cook media and images.
Press Office Number: 01733417272
Press Office email: pressoffice@thomascook.com