A one-stop touch-point catering and customising to visitor needs
Singapore, 2015-2-17 — /Travel PR News/ — The Singapore Visitor Centre (SVC) will have a new home at 216 Orchard Road; situated next to orchardgateway@emerald, from 17 February. Set in a two-storey conserved Peranakan shophouse in the heritage-rich Emerald Hill area, the centre is designed with the visitor experience in mind, from the spatial layout to the range of services available.
The SVC will provide more services, including the sale of arts and entertainment tickets, on top of existing tours, accommodation and attractions booking options. It will also house a retail space that offers locally-designed souvenirs – curated based on what one can “Eat”, “See”, “Hear” and “Learn” in Singapore. Visitors can bring home a variety of souvenirs that take inspiration from traditional local food such as kueh tutu to Singapore’s distinctive HDB flats.
A key feature of the new Centre is the use of technology to help visitors explore more of Singapore. Besides two large screens that display a variety of places of interest and events in Singapore, there are four interactive information kiosks that allow visitors to first browse and select places to explore, before putting them together in a digital itinerary. This personalised itinerary can then be printed immediately and/or emailed to the visitors’ smartphones. Complimentary WiFi will also be available for visitors to stay connected within the SVC, enhancing the overall visitor experience.
STB Director, Visitor Experience & Capability Development, Ms Choo Huei Miin said, “The new Singapore Visitor Centre aims to be a one-stop service and information touch-point that adds to visitors’ overall experience in Singapore. We hope that, through the effective use of technology coupled with personalised and warm assistance provided by our Customer Service Officers, visitors will have a better understanding of what Singapore can offer and be inspired to explore and uncover our many hidden gems.”
While the first level of the centre is devoted to key visitor services, the second level is an event space that will be open in the second quarter of the year. There will be temporary exhibitions and interactive installations that will present different facets of Singapore, adding layers to deliver a compelling Singapore story.
The new SVC will replace the current one located at the junction of Cairnhill Road and Orchard Road, which will cease operations on 17 February. Visitors can also approach SVC@ION Orchard and Chinatown Visitor Centre @ Kreta Ayer Square. For more information on locations and operating hours, please visit the YourSingapore website at:
www.yoursingapore.com/about-singapore/traveller-information/tourism-centre.html.
Please refer to Annex A for the location map.
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About the Singapore Tourism Board
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand. For more information, please visit www.stb.gov.sg or www.yoursingapore.com.