The Rezidor Hotel Group announces the appointment of Ogilvy PR as the EMEA agency of record

BRUSSELS, BELGIUM, 2016-Jul-15 — /Travel PR News/ — The Rezidor Hotel Group is pleased to announce the appointment of Ogilvy Public Relations (Ogilvy PR), a global, multi-disciplinary communications leader operating in more than 85 offices across six continents, as the EMEA agency of record.

Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world: it integrates deeply with all Ogilvy disciplines (advertising, direct marketing, activation, promotional, digital, social and content, and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. In 2015, for the fourth consecutive year, it was named the Cannes Lions Network of the Year. Ogilvy was also named Best Digital Consultancy in the World, one of the Most Creative Agencies, Asia Pacific Consultancy of the Year, and Best South-East Agency by the Holmes Report.

Ogilvy PR will work closely with The Rezidor Hotel Group across Corporate Communications & PR, Brand, Marketing, and Employee Engagement, building on our corporate and consumer reputation and ensuring continued success of our ambitious growth plans across Europe, the Middle East and Africa.

Ogilvy PR will report to Renu Hanegreefs-Snehi, Vice President, Corporate Communications, PR & Reputation Management, in driving an integrated communication strategy delivering consistent brand messaging across all media channels.

Ogilvy PR’s EMEA CEO, Michael Frohlich, commented: “We are delighted to be appointed EMEA PR agency for Rezidor, a global hospitality player and one of the world’s most ethical hotel companies, as it moves into the next phase of its impressive internal and external brand awareness and reputation building programs.

At Ogilvy Public Relations, we are passionate about telling stories that positively impact the global reputation of our brands and we are thrilled that Carlson Rezidor have chosen to work with us to do just that.”

Rezidor’s Executive Vice President and Chief Commercial Officer, Eric De Neef, said: “Rezidor recognizes that a powerful reputation strategy needs to be built through a strong corporate purpose, meaningful brand values focusing on delighting customers and a personalized employee value proposition. Effective communication touches all aspects of our business, all our markets and all departments, thus we needed an agency partner that would understand the dynamics of the incredibly fast-paced hospitality industry and help us deliver on our immediate business needs, but also be motivated by driving our long term ambitions forward. Ogilvy PR has proven itself to be that agency by supporting us with a successful media launch of world’s first Radisson RED hotel in Brussels and #LiveBrussels campaign.”



About The Rezidor Hotel Group:

The Rezidor Hotel Group is one of the most dynamic hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of 450+ hotels in operation and under development with 100,000+ rooms in 80 countries.

Rezidor operates the core brands Radisson Blu and Park Inn by Radisson in Europe, the Middle East and Africa (EMEA),along with the Club Carlson loyalty programme for frequent hotel guests. In early 2014 and together with Carlson, Rezidor has launched the new brands Radisson RED(lifestyle select) and Quorvus Collection (luxury). Rezidor has an industry-leading Responsible Business Programme and was awarded one the World’s Most Ethical Companies by the US think tank Ethisphere.

In November 2006, Rezidor was listed on the Nasdaq Stockholm, Sweden. Carlson, a privately held global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.

The corporate support office of The Rezidor Hotel Group is based in Brussels, Belgium.
For more information, visit


Lucie Cardona, Corporate Communications & PR Leader,, +32 2 702 7832


Alice Cadwgan, Ogilvy PR,, +44 (0) 207 309 1000