Calgary, Alberta, 2022-Nov-22 — /Travel PR News/ — Aligning its sponsorship opportunities with creating sense of place, The Calgary Airport Authority has jointly partnered with Coca-Cola and Coke Canada Bottling to create a one-of-a-kind mural installation that depicts a series of scenes along our iconic Bow River.
About the installation:
“We are so proud of the vibrant way this installation brings the beautiful Bow River to life in our airport. It’s been a great journey to develop this artwork that reflects the natural beauty of Calgary and its surrounding region,” said Tim Barnes, Senior Director, Commercial Services for The Authority.
Brought to life by LPi, the installation features nine different scenes representing a diverse variety of human experiences along the Bow River, as well as the wildlife that calls this habitat their home. It was designed to showcase different seasons, sections and activities that are enjoyed along the river.
An important part of sustaining life in our region for thousands of years as a source of drinking water, irrigation, and hydro-electric power, the Bow River is a central part of YYC’s thematic plan.
The mural installation is over 200 ft. long and 12 ft. high, can be found between Concourse C and Concourse D/E and is fittingly named River Walk.
The sponsorship is a part of The Authority’s plan to secure partnerships that will help shape the future of YYC by providing tailored airport experiences in spaces that engage guests and invite brands into the heart of the consumer journey.
ABOUT THE CALGARY AIRPORT AUTHORITY
The Calgary Airport Authority is a not-for-profit organization incorporated under the Regional Airports Authorities Act of Alberta and is responsible for the management, operation and development of YYC Calgary International Airport (YYC) and Springbank Airport (YBW). The Authority’s commitment to safety remains a top priority and our #FlyHealthyYYC program has received the Airport Health Accreditation by Airports Council International. Our airports are important economic generators for the city, region and province, supporting thousands of jobs and generating billions in GDP through associated economic activity. The Authority was also recognized as one of Alberta’s Top Employers for 2021.
A NOTE FROM THE ARTIST, John de Pinho, Creative Director, LPi Group
This mural is a reflection of life— celebrating the year-round experiences enjoyed along the river’s banks and fast-flowing bends; as people play, fish, bike, and explore in a thriving natural environment.
Lively pops of colour add to the excitement of the design, with clean and modern graphics that are balanced with brushstrokes, stipples and quilted patterns for a ‘handmade’ touch. This melding of styles is the perfect representation for the vibrant ecosystem and the diverse cultures that are such an important part of this iconic river.
The Calgary Airport Authority
Source: Calgary International Airport (YYC)