St. Regis Hotels & Resorts launches private champagne sabrage masterclasses
NEW YORK, NY, 2022-Aug-12 — /Travel PR News/ — Honoring St. Regis Hotels & Resorts’ long-standing tradition of sabrage, the brand is delighted to announce the launch of private champagne sabrage masterclasses at all properties across North America. Launching this summer, guests and locals alike will have the opportunity to book a private champagne sabering masterclass led by an expertly trained St. Regis Butler at The St. Regis Atlanta, The St. Regis Aspen Resort, The St. Regis Bal Harbour Resort, The St. Regis Deer Valley, The St. Regis Houston, The St. Regis New York, The St. Regis San Francisco, The St. Regis Toronto, and The St. Regis Washington D.C.
“We are delighted to bring the art of sabrage front and center for both guests and visitors this summer at our hotels and resorts,” said George Fleck, Vice President and Global Brand Leader, St. Regis Hotels & Resorts. “There is no more glamorous way to celebrate a soiree, toast to a milestone, or bond with friends than sabering a bottle of champage. We look forward to raising a glass to the time-honored tradition of sabrage with a new era of St. Regis guests.”
Able to be tailored to a variety of group sizes, the St. Regis
Sabrage Masterclasses are open to both hotel guests and locals. From couples and bridal parties looking to learn a new skill to show off at an upcoming wedding, to small corporate retreats, to an unexpected night out with friends, the classes will take each participant through the history and technique before allowing them to try their hand at the cherished St. Regis ritual.
The art of sabrage has an illustrious history that stretches back more than 200 years. For St. Regis Hotels & Resorts, the ritual dates back to 1904 when hotel founder John Jacob Astor IV would nightly have a bottle sabered on-property to celebrate the transition from day to night. Astor was inspired by the glamour of sabrage, an act which had been made famous by Napoleon Bonaparte, who opened champagne with his saber and notably said, “Champagne: in victory, one deserves it; in defeat, one needs it.” Today, St. Regis Hotels & Resorts around the world continue the tradition with a nightly and celebratory sabering rituals performed regularly across the global portfolio.
For those looking to take the art of sabrage home with them, The St. Regis Atlanta, The St. Regis Aspen Resort, The St. Regis Bal Harbour Resort, The St. Regis Deer Valley, The St. Regis New York, The St. Regis San Francisco, The St. Regis Toronto, and The St. Regis Washington D.C. will offer private sabrage masterclasses upon request. Available for groups up to four people, the experience will include a 30-minute masterclass, a bottle of champagne, and canapés with additional add-ons that vary property to property.
For private sabrage masterclass reservations, please contact the properties directly.
About St. Regis Hotels & Resorts
Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at nearly 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by the signature St. Regis Butler Service. For more information and new openings, visit www.stregis.com or follow Twitter, Instagram and Facebook. St. Regis is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments™ and unparalleled benefits, including free nights and Elite status recognition. To enroll for free or for more information about the program, visit www.marriottbonvoy.com.
Media Contacts:
Erica Flint
Director, Global Communications, Marriott International Luxury Brands
Erica.Flint@marriott.com
Meg Connolly Communications
SRHR@mcc-pr.com
Source: Marriott International, Inc.
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