The brand’s new ads and tagline appear in airports and rental cars across the country.
2012-10-8 — /travelprnews.com/ — It’s the difference between “Hello” and “Hello, Frank.” TownePlace Suites by Marriott’s first national advertising campaign showcases the personal touch that the brand provides to all of its extended-stay guests, including the campaign’s road warrior “Frank.” From the signature TownePlace Suites “hello” that travelers see and hear upon entering every hotel to the key amenities that support long stays, the new campaign demonstrates the brand’s fun, friendly personality.
As part of the advertising campaign, TownePlace Suites introduces a new brand tagline, Add life to longer stays.SM, resonating with travelers who spend a lot of time on the road. TownePlace Suites makes extended-stay guests’ lives easier with spacious suites, full kitchens, unique Home OfficeTM Suites, free breakfast, complimentary Wi-Fi, laundry facilities, 24-hour complimentary coffee service and a TowneMap® to help them connect to the local neighborhood.
“We are celebrating the brand’s 15th anniversary this year, so there is no better way to share its success than with this new campaign,” said Loren Nalewanski, vice president and global brand manager, TownePlace Suites. “With more than 200 properties nationwide and growing, we are thrilled to showcase what our brand offers our guests, especially the extended-stay frequent business travelers who count on us to provide them with the essentials they need to live their lives on the road.”
From security bins to GPS devices, “Hello, Frank” appears throughout the air travel experience in locations across the country. Reflecting the unique, personable experience that travelers enjoy at all TownePlace Suites hotels, the campaign demonstrates the brand’s friendly personality, as well as the individual attention that all guests receive during each of their stays.
TownePlace Suites by Marriott is an all-suite, extended-stay hotel brand in the moderate price range. Ranked #1 for mid-price extended stays by Business Travel News’ Hotel Chain Survey in 2011 and 2012, TownePlace Suites is the only brand to rank at the top of its tier for two years in a row. Ideal for travelers who need accommodations for longer stays, TownePlace Suites offer studio, one-bedroom and two-bedroom suites with fully equipped kitchens and separate living/working and sleeping areas. Launched in 1997, the brand currently has more than 200 locations in the United States and Canada. TownePlace Suites participates in the award-winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, call the TownePlace Suites toll-free number at 800-257-3000 or visit www.towneplacesuites.com.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
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Say “Hello” to TownePlace Suites’ First National Advertising Campaign