Qantas Unveils Engaging New Safety Video Featuring Global Destinations
(IN SHORT) Qantas is set to launch an innovative onboard safety video in 2024, replacing the previous Qantas Centenary-themed video that has been in use since 2020. This new video takes passengers on a captivating journey through key safety information using footage from unique destinations across the globe. The video features Qantas pilots, cabin crew, customer service agents, and Frequent Flyers sharing safety procedures from picturesque locations like Lapland, Finland, and Litchfield National Park, Australia. The goal is to engage passengers and promote travel while prioritizing safety. The video will be available in 12 different languages and rolled out on Qantas flights starting this week.
(PRESS RELEASE) Sydney, Australia, 2024-Jan-25 — /Travel PR News/ — Qantas will introduce a new onboard safety video featuring front line team members and Frequent Flyers taking viewers on a journey through key safety information from some of the most unique destinations in Australia and around the world.
The new video replaces the Qantas Centenary themed video that has been screening since 2020.
Qantas Chief Customer Officer Catriona Larritt said safety is the number one priority across the Qantas Group, and the inflight video together with Cabin Crew, plays a key role in capturing the attention of travellers to watch and listen to the critical information.
“First and foremost, the video is about familiarising our customers with safety procedures and we try to make it as engaging as possible, in particular for regular flyers who might otherwise tune out.”
The 2024 video features Qantas pilots, cabin crew and customer service agents and Frequent Flyers sharing the safety information from their “magic place” destinations from Litchfield National Park to Lapland.
Ms Larritt added, “We are proud to feature our own well-travelled team members and customers, to not only deliver the safety message but also promote travel and tourism by inspiring people to explore destinations they may not have experienced throughout Australia and beyond.”
The video will be progressively rolled out onboard Qantas flights from this week, with 75 versions including 12 different languages.
The new Qantas safety video was filmed across 14 destinations over 40 days in temperatures ranging from -36 degrees in Lapland, Finland to 36 degrees in Jaipur, India.
FEATURED DESTINATIONS:
- Litchfield National Park, Northern Territory
- Milford Sound, New Zealand
- Los Angeles, United States of America
- Cabo San Lucas, Mexico
- Ningaloo Reef, Western Australia
- Jaipur, India
- Freycinet, Tasmania
- Lapland, Finland
- Seoul, South Korea
- Marrakesh, Morocco
- Rome, Italy
- Paris, France
- Sydney, New South Wales
- Noosa, Queensland
INDUSTRY CREDITS:
Agency: Brand+Story
Director: Josh Whiteman
Production: Positive Ape
DOP: Peter Eastgate
Source: Qantas
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