PATA teams up with Equator Learning to launch travel agent initiative

BANGKOK, Thailand, 2017-Mar-02 — /Travel PR News/ — The Pacific Asia Travel Association (PATA), in conjunction with Equator Learning, is launching a travel agent initiative to support organisations with travel trade marketing efforts.

The Asia & Pacific Expert is a consistent and succinct online learning tool for travel agents that is applicable for all markets worldwide. Written in an innovative format, it supports and promotes the destination as well as any pre-existing learning platform. A simple and inexpensive annual fee secures a module in any chosen language(s). Working as a destination community, the audience potential is huge as agents may switch effortlessly between different members modules and qualify towards Asia Pacific Expert status.

“Knowledge is power. You have heard that many times before and know it to be 100 percent correct. Travel agents are becoming increasingly time-poor and picking up unqualified knowledge. This can damage a destination and its reputation,” said Chris May, Managing Director – Equator Learning. “The Asia & Pacific Expert is an efficient and user-friendly solution for all destinations, providing a clear and reliable source of information for travel agents.”

This initiative offers PATA members the opportunity to create an impressive 30-minute learning module that will provide agents with essential information about a destination, empowering them with the ability to sell it correctly.

Unlike any existing stand-alone learning platform, the Asia & Pacific Expert gives agents all the facts they need to gain confidence while providing a new avenue to promote and link to an organisation’s existing site. In addition, this will offer an agent a friendly portal for all Asia Pacific destinations – providing the first one-stop shop for the region.

For further information about this initiative, please contact Chris May at

Equator Learning, the world’s largest Travel Trade engagement specialists, will be also be attending ITB Berlin. Visit them at Hall 26C and stand 319 located in the Asia Pavilion.

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About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 101 government, state and city tourism bodies, 26 international airlines, airports and cruise lines, 70 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 40 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACICLIAIATA, ICAOWEFUNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.

About Equator Learning
Equator Learning designs, manages and markets innovative, unique, multilingual and interactive online training and engagement portals for the travel and leisure industry. Whilst its sister brand Travel Uni distributes Trade engagement directly to the Travel Trade in multiple markets worldwide.

With a broad spectrum of international clients from all sectors of the industry, Equator is the name behind many of travel’s most successful and award-winning e-learning courses including NYC, Las Vegas, Sandals Resorts, Alaska, SAGA Holidays and Jumeirah.

With an impressive 200,000+ individual users of its training courses worldwide, Equator Learning operates online platforms for travel businesses in over 70 countries, and in 12 different languages.


SOURCE: Pacific Asia Travel Association