PATA: Arrivals to Japan, Myanmar, Cambodia Surge as Asia Posts Solid 5.5% Visitor Growth

Bangkok, 2012-12-28 — / — International visitor arrivals into Asia between January and September 2012 showed a collective increase of 5.5% year-on-year, according to preliminary results released today by the Pacific Asia Travel Association (PATA).

During the first nine months of the year, the 4.7% collective growth rate for Northeast Asiawas somewhat lower than the Asia average, however this percentage increase translated to around 7.8 million additional international visitor arrivals to the sub-region. Intra-regional flows remained the key force behind this growth in both volume and percentage gain terms for the period. China (-2%) and Macau SAR (+1%) saw relatively weak results while the remaining destinations, Japan (+41%), Chinese Taipei (+24%), Korea (ROK) (+19%) and Hong Kong SAR (+16%), performed strongly with each destination posting double-digit growth over the period.

Although South Asia (+7%) recorded a year-on-year increase above the Asia average, growth was still relatively sluggish compared to the double-digit growth rates during the corresponding periods of 2010 and 2011. All destinations showed slowing growth rates with India (+6%) and the Maldives (+3%) registering below the sub-region’s average rate. This slowdown can in part, be attributed to the sluggish arrivals pattern from the main source market of Europe, due to the prolonged economic crisis there. Even so, source market data for four reporting destinations within South Asia – excluding India – still showed that Europe remained the highest traffic-generator for the sub-region during the first nine months of the year, followed by Northeast Asia.

Growing at an average rate of 10% during the three quarters of the year, seven reporting destinations in Southeast Asia1 collectively showed buoyant increases in visitor arrivals from Northeast Asia with more than 1.3 million additional visitors arriving from that sub-region. Fast growing intra-ASEAN travel demand also boosted growth for the period. Nevertheless, most destinations in the sub-region posted softening growth rates compared to the corresponding period last year, with the exception of two significant destinations, Cambodia (+24%) and Myanmar (+43%).

Martin J Craigs, PATA CEO, said “Although arrivals growth rates into Asia have slowed a little, they are still robust. It is particularly pleasing to see destination Japan recovering its arrivals numbers. Myanmar, however, has been the story of the year.”

Source market data not available for India

Source market data not available for Indonesia, Malaysia and Singapore

Asia is defined as including the following sub-regions for the purposes of press releases:

Northeast Asia = China, Chinese Taipei, Hong Kong SAR, Japan, Korea (ROK), Macau SAR and Mongolia

Southeast Asia = Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam

South Asia = Bhutan, India, Maldives, Nepal and Sri Lanka

Results are preliminary; estimates are used for missing data. All comparative figures are year-on-year unless otherwise stated.

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PATA Communications,

Bangkok, Thailand.

Tel: +66 2 658 2000


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Prepared by:

PATA Strategic Intelligence Centre (SIC)

About PATA

Since its foundation in 1951, the Pacific Asia Travel Association (PATA), a not-for profit membership association, has achieved international acclaim by acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, leadership and events to its members, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to dozens of local PATA chapters worldwide. The chapters organise travel industry training and business development events. PATA’s ‘Next Generation’ mPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ mobile devices anywhere in the world. PATA’s headquarters is in Bangkok. Visit