PATA and ICCA Forge Partnership to Boost Business Travel and Sustainability in Asia Pacific
(IN SHORT) The Pacific Asia Travel Association (PATA) and the International Congress and Convention Association (ICCA) have signed a Memorandum of Understanding (MoU) to strengthen their collaboration in promoting responsible and sustainable growth within the travel and tourism industry, both regionally and globally. The agreement, signed during the 62nd ICCA Congress hosted by the Thailand Convention and Exhibition Bureau (TCEB), outlines plans for joint program content development, emphasizing business travel in the Asia Pacific region, sustainability initiatives, and participation in each other’s flagship events. ICCA is known for its expertise in the international association meetings sector, and this partnership aims to leverage their combined strengths to enhance the industry.
(PRESS RELEASE) BANGKOK, THAILAND, 2023-Nov-13 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has signed a Memorandum of Understanding (MoU) with the International Congress and Convention Association (ICCA), becoming dedicated partners in establishing meaningful connections between the two organisations.
The MOU was signed in conjunction with the 62nd ICCA Congress in Bangkok hosted by Thailand Convention and Exhibition Bureau (TCEB). This is the second time Thailand played host to the ICCA Congress, with the first time in 2007 in Pattaya. The agreement was signed on Sunday, November 12 by PATA CEO Noor Ahmad Hamid and ICCA CEO Senthil Gopinath in the presence of the President of the Thailand Convention and Exhibition Bureau (TCEB) Chiruit Isarangkun Na Ayuthaya, PATA Chair Peter Semone and ICCA President Marta Gomes, on the first day of the ICCA Congress 2023 taking place at the Queen Sirikit National Convention Center in Bangkok, Thailand.
“Our collaboration with ICCA underscores the unwavering commitment of both organizations to foster responsible and sustainable growth within the travel and tourism industry, not only in the Asia Pacific region but also on a global scale. This partnership holds great promise for the expansion of business opportunities in the region as there is important synergy between the travel and tourism industry and business events, as both relate to travel and economic impact for destination and industry players. We eagerly look forward to sharing valuable insights and best practices with them,” said PATA CEO Noor Ahmad Hamid.
Under the MOU, both parties plan to create joint programme content designed to nurture the ‘Business Travel’ sector in the Asia Pacific region, emphasise sustainability in future activities and events, and begin cross-participation in flagship events between the Associations, among other priorities.
“ICCA is proud to sign this important MoU agreement with PATA which reinforces how closely linked our organisations are. We both share values around sustainability, education, legacy, and advocating for the global significance of international collaboration and partnership. Asia Pacific is an amazing place, culturally diverse and endlessly fascinating. It offers so much to the world in terms of travel and business. Yet it is the people here that are key to developing new opportunities, and ICCA salutes the collective energy, efficiency, and boundless desire to create unique event experiences for all,” said ICCA CEO Senthil Gopinath.
ICCA is a global community and knowledge hub for the international association – and governmental – meetings industry. Founded in 1963, ICCA specialises in the international association meetings sector, offering data, education, communication channels, as well as business development and networking opportunities. Today, ICCA continues to advocate for the world of international meetings. The ICCA Association Community offers associations across the world education, connections, tools and resources to help them organise more effective and successful meetings.
About the Pacific Asia Travel Association
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.
Media Contact:
Tel: +66 (0)2 658-2000
Fax: +66 (0)2 658-2010
Email: communications@PATA.org
Source: PATA
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