Wiesbaden / Southampton, 2017-Oct-25 — /Travel PR News/ — Norwegian Cruise Line, one of the leading contemporary cruise companies worldwide, aims at levering its brand visibility and recognition in Europe with the appointment of two new key positions: Evelyn Ackermann joins the company as its new Director Marketing Europe, while Veronika Bahnmann has been appointed as its Senior Manager PR & Communications. The move reinforces the cruise line’s aim to further grow its market share in the European market by capitalizing on its innovative Premium All Inclusive offering. It includes an added value of more than 1,400 EUR per stateroom into the cruise fare thus making the holiday budgeting process for guests much easier.
„With the roll out of Premium All Inclusive we did position ourselves once and for all in the European market”, says Christian Boell, Managing Director Europe at Norwegian Cruise Line. “We have been the first contemporary cruise line to take the demand for all-inclusive travels to the cruising industry and have received great feedback from both clients and partners. “The appointment of Evelyn Ackermann and Veronika Bahnmann, who are both true experts in their respective fields, marks the next step in our strive to increase visibility for our brand as well as our core product in Europe.”
Evelyn Ackermann has a proven track record in Marketing and Sales, having held various executive positions at Gulf Air as well as the UK based price comparison platform Kelkoo. Before joining Norwegian Cruise Line, she has worked in various positions at the car rental company Hertz Europe, most recently as Director Corporate Sales EMEA. In this role she took care for the division Corporate Sales of the company’s sales and business development activities in Europe, Middle East and Africa. In her new role, Evelyn Ackermann will be responsible for all marketing and brand activities of Norwegian Cruise Line in Europe and will oversee a team of 10 marketing experts.
Newly responsible for the company’s public relations and communications is as of September Veronika Bahnmann. During the course of her seven year career, she has gained extensive PR experience in the tourism sector. Her previous positions include communication roles at the international hotel group Worldhotels as well as at the FTI GROUP.
Evelyn Ackermann and Veronika Bahnmann will be based in the European Branch Office of Norwegian Cruise Line in Wiesbaden, Germany, and report directly into Christian Boell.
About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 50-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionized the cruise industry by offering guests the freedom and flexibility to design their ideal cruise vacation on their schedule with no set dining times, a variety of entertainment options and no formal dress codes. Today, Norwegian invites guests to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea with a wide variety of accommodation options, including The Haven by Norwegian®, a luxury enclave with suites, private pools and dining, concierge service and personal butlers. Norwegian Cruise Line sails around the globe, offering guests the freedom and flexibility to explore the world on their own time and experience up to 28 dining options, award-winning entertainment, superior guest service and more across all of the brand’s 15 ships.
Recently, the line was named “Europe’s Leading Cruise Line” for the tenth consecutive year, as well as “Caribbean’s Leading Cruise Line” for the fifth time and “North America’s Leading Cruise Line” for the second straight year by the World Travel Awards. Norwegian’s next new build, the highly anticipated Norwegian Bliss, will be delivered in April 2018 featuring many firsts-at-sea for the global market including the largest race track at sea, award-winning Broadway entertainment, two observation lounges for guests to enjoy stunning ocean and glacier views and more. Norwegian will introduce an additional new “Breakaway Plus” Class cruise ship in 2019 and has four additional ships on order for delivery beginning in 2022, with an option to introduce two more ships in 2026 and 2027.
SOURCE: NCL Corporation Ltd.
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