LIVERPOOL, ENGLAND, 2016-Oct-15 — /Travel PR News/ — Liverpool John Lennon Airport (LJLA) has today (13/10/2016) announced that it is to become a fundraising partner with Alder Hey Children’s Charity and aims to raise around £100,000 over the next 12 months for the hospital.
At a launch event held in one of the Airport’s hangars, LJLA Senior Management explained how plans to support the Charity were part of the Airport’s strategic priorities to enhance community engagement through its Community Plan.
Joined by senior representatives from Alder Hey Children’s Charity and in front of employees from a diverse cross section of businesses based at the Airport, the Airport launched its #LJLALoves charity branding that will be used to promote a host of fundraising activities over the coming months.
Employees at the Airport will be encouraged and given help to fundraise either individually or as part of a team, with the common goal of reaching the target figure for Alder Hey Children’s Charity. Included in the planned activities is an invitation to participate in a world record wheel barrow pushing attempt. The ‘Moonlight Barrow Bolt’ is to be held on the Airport runway one evening in March next year.
The funds raised will go towards supporting Alder Hey’s latest initiative to create a world class ‘digital hospital’ that harnesses the latest in digital technology and applies it in the children’s hospital environment to transform communication and engagement between care providers, young patients and their families.
However the Airport will also be working closely with Alder Hey to share their expertise in managing passenger flows and applying this to the movement of patients through the hospital and to help improve their experience.
Carol Dutton, HR and Community Director at Liverpool John Lennon Airport commented, “As part of our Community Plan, we wanted to support a local charity and for the many employees and their families here at the Airport, this is a charity that is close to our hearts.
By being able to contribute towards both their plans for a digital hospital and to give up time to share some of our expertise with them, we can hopefully help the hospital improve the experience for their young patients and their families.”
Iain Hennessey, Consultant Paediatric Surgeon and Clinical Lead for Innovation at Alder Hey, commented, “By innovating and applying digital ‘app’ technology to our families’ time in hospital, we can vastly improve their experience and their outcomes.
The ‘journeys’ that our patients and their families go on at Alder Hey are very different to the journeys embarked upon from LJLA, but many of the principles are the same. We’re hugely grateful to LJLA for supporting our fundraising, and are looking forward to embarking upon this exciting journey with them.”
SOURCE: Liverpool John Lennon Airport