Lancôme Pop-Up store launches at a Chinese New Year themed opening ceremony of Shop Qatar festival at Hamad International Airport

  • The launch was marked by a spectacular performance of Chinese lion dancers
  • Lancôme will offer a magical experience on the pop-up and will reveal its Advanced Genefique Serum in a limited-edition red bottle until March 2020

DOHA, Qatar, 2020-Jan-23 — /Travel PR News/ — In partnership with Qatar National Tourism Council (QNTC) and Qatar Airways, Qatar Duty Free (QDF) and L’Oréal Travel Retail Europe Middle East Africa India (TREMEAI) officially launched the Lancôme Pop-Up store at a Chinese New Year themed opening ceremony at the award-winning Hamad International Airport (HIA) on Wednesday 22 January.

The opening of the pop-up store was held under the banner of the fourth edition of the Shop Qatar festival, currently taking place until 31 January 2020 in various shopping malls across Doha. This year, a week-long celebration of Chinese New Year will take place during the penultimate week of the festival and, to mark this, the official launch event of the Lancôme Pop-Up featured Chinese décor and entertainment including a lion dance, red and gold colour scheme, and traditional lanterns.

His Excellency Mr. Zhou Jian, Chinese Ambassador to the State of Qatar, was the guest of honour at the opening ceremony, which was hosted by Qatar Airways Group Chief Executive and Secretary General of QNTC, His Excellency Mr. Akbar Al Baker; HIA Chief Operating Officer, Engr. Badr Mohammed Al Meer; and Qatar Duty Free Vice President Operations, Mr. Thabet Musleh. L’Oréal Travel Retail Middle East India General Manager, Mr. Sebastien Colon, was also in attendance.

H.E. Mr. Akbar Al Baker said: “We decided to combine the opening of our new, exclusive Lancôme Pop-Up at Hamad International Airport with Shop Qatar’s Chinese New Year celebrations to demonstrate our commitment to welcoming even more passengers from China to Qatar this year. Qatar has a huge amount to offer to passengers from around the world, and our growing duty free retail offer at the airport is not to be missed.”

L’Oréal TREMEAI General Manager, Mr. Gianguido Bianco, said: “We are super happy and proud to launch our unique pop-up for Lancôme, the number one luxury beauty brand worldwide, in Doha during Chinese New Year, exclusively developed for Qatar Duty Free.

“L’Oréal Travel Retail partnered with Qatar Duty Free to create this immersive and disruptive brand experience, showcasing all axes – to cater to all passengers – in line with our spirit of beauty for all travelers. Lancôme has created this engaging and interactive experience where the traveller can experience a magical journey with multiple animations, in particular, sending personalised wishes on a digital screen. Together with this unique experiential podium, we are leveraging fully the power of digital media to have a complete offline and online experience, to maximize the drive-to-store effect within Hamad International Airport.”

Mr. Thabet Musleh said: “Every year we honour our Chinese passengers with a Chinese New Year themed podium. This year, Qatar Duty Free is delighted to reveal this beautifully designed pop-up by Lancôme and we invite passengers to come to discover their fantastic products and Chinese New Year themed gifts. L’Oréal is an important brand partner of QDF and we are delighted to collaborate with them to create immersive experiences for our customers here at our home Hamad International Airport.”

Located at the heart of HIA, the Lancôme pop-up features the iconic Lancôme ‘O’ and will offer the popular Advanced Genefique Serum in a limited edition red bottle. The anti-aging serum accelerates skin recovery for stronger, younger-looking skin. In addition to the Lancôme pop-up, L’Oréal TREMEAI has also recently opened a new Giorgio Armani store with a focus on Si Passione Intense fragrances and ARMANI/PRIVÉ.

As part of Shop Qatar’s Chinese New Year celebrations, Qatar Duty Free is also offering a 20 per cent off discount on purchases of 200 US Dollars and above, terms and conditions apply. In addition, customers will receive invitations in a red envelop offering a free flash makeup session and exclusive gifts.

Notes to Editors:

About Qatar Airways: 

Qatar Airways, the national carrier of the State of Qatar, is celebrating more than 20 years of Going Places Together with travellers across its more than 160 business and leisure destinations on board a modern fleet of more than 250 aircraft. The world’s fastest-growing airline will add a number of exciting new destinations to its growing network in 2020, including Osaka, Japan; Santorini, Greece; Dubrovnik, Croatia; Almaty and Nur-Sultan, Kazakhstan; Accra, Ghana; Cebu, Philippines; Lyon, France; Trabzon, Turkey; Siem Reap, Cambodia and Luanda, Angola.

A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’ and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. Qatar Airways is the only airline to have been awarded the coveted “Skytrax Airline of the Year” title, which is recognised as the pinnacle of excellence in the airline industry, five times.

Qsuite, a patented Qatar Airways product, features the industry’s first-ever double bed in Business Class, as well as privacy panels that stow away, allowing passengers in adjoining seats to create their own private room, a first of its kind in the industry.

Qatar Airways was the first Gulf carrier to join global airline alliance oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 160 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, B777, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2022 World Cup, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.

Qatar Airways Cargo, one of the world’s leading international air cargo carriers, serves more than 60 freighter destinations worldwide via its world-class Doha hub and also delivers freight to more than 160 key business and leisure destinations globally on more than 250 aircraft. The Qatar Airways Cargo fleet includes two Boeing 747-8 freighters, 21 Boeing 777 freighters and five Airbus A330 freighters.

Qatar Executive is the private jet charter division of Qatar Airways Group. Luxury jet services are available for worldwide charter on board the operator’s wholly-owned business jet fleet. Qatar Executive is the launch customer for Gulfstream’s G700, the world’s first commercial service operator of the Gulfstream G500 and largest commercial operator of the G650ER worldwide. Qatar Executive’s service portfolio also includes aircraft management, maintenance and Fixed Based Operator services.

For further information, please contact:

Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200

Source: Qatar Airways