The boutique luxury brand’s success story continues in partnership with AWC
Bangkok, Thailand, 2022-May-26 — /Travel PR News/ — IHG Hotels & Resorts, one of the world’s leading hospitality companies, is honoured to announce the signing of Kimpton Hua Hin Resort in collaboration with long-standing partner Asset World Corporation, Thailand’s leading integrated lifestyle real-estate group.
Opening in 2024, the 124-room resort will be the fourth Kimpton hotel in the Kingdom. Part of IHG’s Luxury & Lifestyle portfolio, the Kimpton brand’s popularity and growth in Thailand has accelerated at pace since its debut in Bangkok in 2020, thanks to its heartfelt service, boldly playful design and award-winning dining offers.
The agreement is part of a long-term strategic partnership between IHG and AWC to jointly manage a portfolio of properties across Thailand featuring more than 1,200 rooms which includes the highly anticipated 302-room InterContinental Chiang Mai Mae Ping which will open this year. The announcement follows last year’s triple signing which included two hotels in Bangkok’s Chinatown – InterContinental Bangkok Chinatown and Vignette Collection Bangkok Chinatown, as well as Aquatique Pattaya, which is also part of IHG’s Vignette Collection.
A full renovation will see Kimpton Hua Hin Resort transformed from the former Imperial Hua Hin which closed in May 2019. Located on an idyllic beachfront, it will offer guests the choice of four restaurants & bars, a swimming pool, fitness centre, spa and meeting spaces.
Serena Lim, Vice President, Development, South East Asia and Korea, IHG said: “We’re delighted to partner with AWC to bring our joint vision for Kimpton Hua Hin Resort to life. As the fourth Kimpton hotel to be signed in Thailand – following Kimpton Maa-Lai Bangkok, Kimpton Kitalay Samui and Kimpton Khao Yai – the resort will further strengthen the brand’s positioning in Thailand and around the world, and establish it as a hotel of choice for travellers seeking one-of-a-kind experiences.
“IHG has 30 hotels in Thailand and more than 30 in the pipeline, and we are proud to continue working with AWC to grow sustainably – together – over the next few years. As travel returns, we know there are great opportunities for us throughout the country.
“Our recent IHG search data shows Hua Hin in the top 10 searched destinations in the region for international travellers. We look forward to Kimpton Hua Hin Resort quickly becoming a great success, and can’t wait to welcome both domestic and international guests through its doors in 2024.”
Wallapa Traisorat, Chief Executive Officer and President, Asset World Corporation (Plc), AWC added: “AWC is confident that Thailand’s tourism industry has a strong long-term future, so we will continue to strengthen Thailand as one of the world’s most attractive destinations. The expansion of our cooperation with IHG further diversifies our hospitality portfolio and allows us to deliver even more impressive experiences while meeting a wider array of customer demands after Thailand reopens.
“Kimpton is an exciting brand offering thoughtful design and world class restaurants & bars. It will be a great brand to introduce to Hua Hin and elevate this lifestyle destination further. We’re confident that together with a global partner like IHG Hotels & Resorts, we will continue to lift the benchmark of Thailand’s tourism industry and bring new distinctive experiences across Thailand for both domestic and international guests.”
Hua Hin has been the seaside resort destination of choice for Thai royalty for almost a century and is well-established as a cosmopolitan weekend getaway destination for local residents. It is also popular with second-home investors seeking a stylish and scenic retreat away from the city, making it an ideal location for the design-led and distinctive Kimpton brand.
A two-and-a-half hour drive from Bangkok and just ten minutes from Hua Hin Airport, the destination of Hua Hin is famed for its white sandy beaches, picturesque golf courses and nearby Kaeng Krachan national park, the largest national park in Thailand featuring waterfalls, caves and hiking trails.
Thailand continues to be a strong growth market for IHG, and the signing of Kimpton Hua Hin Resort is the latest move by the company to grow its Luxury and Lifestyle portfolio in Thailand by 50%, as well as double its estate across all of its brands, in the country by 2026.
The Kimpton brand’s global expansion continues to move at pace, with 75 open hotels* and a 38-strong pipeline that will see it surpass more than 100 properties worldwide. In 2022, the opening of Kimpton Kitalay Samui in Thailand and Kimpton Margot Sydney in Australia further added to the brand’s growing presence in prime leisure destinations with Kimpton Naranta Bali opening soon.
*As of 31 March 2022
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 17 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programmes, IHG has nearly 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.
Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Vignette Collection, Hotel Indigo
Premium: voco Hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG’s hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.
About Kimpton Hotels & Restaurants
San Francisco-based Kimpton Hotels & Restaurants is the original boutique hotel company, which pioneered the concept of unique, distinctive, design-forward hotels in the United States in 1981. Anchored in one-of-a-kind experiences, Kimpton now operates more than 60 hotels and 80 restaurants, bars and lounges across urban locations, resort destinations and up-and-coming markets in the United States, Canada, Europe, Caribbean and Greater China. Kimpton spaces and experiences center on its guests, offering inspiring design that evokes curiosity to forward-thinking flavors that feed the soul. Every detail is thoughtfully curated and artfully delivered, so that guest experiences remain meaningful, unscripted and ridiculously personal.
Kimpton’s employees, empowered to provide heartfelt service and experiences, have built a highly regarded workplace culture that appears consistently on FORTUNE magazine’s “100 Best Companies to Work For” list. As a result, Kimpton has been awarded, “Highest in Guest Satisfaction Among Upper Upscale Hotel Chains” by J.D. Power three times. In January 2015, Kimpton became part of the InterContinental Hotels Group (IHG) family of hotel brands. For more information, visit www.KimptonHotels.com.