IHG Hotels & Resorts Accelerates Midscale Segment Expansion at HUNTER Hotel Investment Conference

IHG Hotels & Resorts Accelerates Midscale Segment Expansion at HUNTER Hotel Investment Conference

Strategic brand evolution and segment expertise drive growth with more than 3,600 open properties and nearly 800 in the Americas pipeline

(IN SHORT) IHG Hotels & Resorts highlights its leadership in the midscale segment at the HUNTER Hotel Investment Conference, showcasing significant growth with over 150 openings and 300 signings globally in 2023 for its midscale brands. Focusing on strategic expansion and leveraging guest and owner feedback, IHG emphasizes the resilience and agility of its six midscale brands, including Holiday Inn, Holiday Inn Express, avid hotels, Garner hotels, Candlewood Suites, and Atwell Suites. With nearly 800 additional properties in the pipeline in the Americas region alone, IHG aims to extend its reach across new markets and cater to evolving traveler preferences with high-quality experiences at affordable price points.

(PRESS RELEASE) Atlanta, GA, 2024-Mar-20 — /Travel PR News/ — IHG Hotels & Resorts (IHG) marks the start of the annual HUNTER Hotel Investment Conference by underlining its leadership in the midscale segment. IHG’s development momentum follows a successful 2023 that saw more than 150* openings and more than 300 signings worldwide for its midscale brands, and reflects a commitment to strategic expansion, proven expertise, and brand and enterprise investments.

IHG’s continued midscale brand growth stems from increased interest among owners and guests in a segment STR forecasts will grow in revenue from $14 billion today to $18 billion by 2030 in the U.S. alone. The 2023 introduction of conversion brand Garner hotels builds on a midscale segment portfolio that now spans six brands and more than 4,400 open or in pipeline hotels in the Americas alone. This includes iconic essentials and all-suites brands – Holiday Inn, Holiday Inn Express and Candlewood Suites – and attractive, fast-growing newer brands – avid hotels and Atwell Suites.

Jolyon Bulley, CEO – Americas, IHG Hotels & Resorts, said: “As the midscale space becomes more attractive and competitive, we continue to leverage guest and owner feedback to grow and evolve our brands. Our six midscale brands have grown to represent more than 80 percent of our system size in the Americas by remaining resilient and agile. With nearly 800 additional properties in the regional pipeline supported by IHG’s robust enterprise capabilities, we look forward to extending our reach across new markets and generations of travelers.”

Backed by nearly seven decades of segment expertise, IHG’s midscale brands emphasize several core principles – high-quality experiences at affordable price points, an emphasis on what guests want most, smart designs and clear brand identities.

  • Holiday Inn saw the introduction of a new premium breakfast program and the debut of the H5 prototype design near Chicago’s O’Hare Airport (a dual-brand with Staybridge Suites) in 2023. The brand’s roster of more than 750 open or in pipeline Americas hotels includes recent openings in Dallas, Philadelphia, Jalisco, Mex. and on Canada’s Vancouver Island.
  • IHG’s largest global brand and one responsible for nearly half of its overall hotel portfolio, Holiday Inn Express has extended its “simple, smart travel” premise to more than 50 countries. The Americas region boasts more than half of the brand’s 2023 global signings, with exciting regional openings in major U.S. cities such as Dallas, Atlanta, Austin, San Antonio, Phoenix and Tampa.
  • Considered IHG’s next “emerging brand of scale,” avid hotels celebrated the fifth anniversary of its first opening in September 2023 by making its New York City debut. Rooted in “the basics done exceptionally well,” the primarily new-build brand is on pace to triple its Americas estate in the coming years with the planned addition of more than 140 properties across the U.S., Mexico and Canada. Notable 2023 openings include fellow market debuts in Tulsa, Okla., Fort Worth and Austin, Texas, and Tuscaloosa, Ala.
  • Garner hotels opened its first three U.S. properties in suburban Seattle, Macon, Ga. and Quail Springs, Okla. within five months of its official introduction. Seven additional signings further its goal to have more than 500 open U.S. hotels during the next decade. Its initial openings have inspired global expansion, with franchising now available in Mexico and scheduled to follow in Canada in early 2024. Plans to expand across the EMEAA region (Europe, Middle East, Asia and Africa) also are underway, with a recent LOI signing in Japan to convert three hotels to Garner in Osaka.
  • Known for its “approachable design, unmatched comfort and home-like amenities,” Candlewood Suites built upon its roster of more than 520 open or in pipeline Americas hotels with 49 new signings in 2023 – the second most in the region for any IHG brand. Highlights from 2023 included new openings in Salt Lake City, suburban Atlanta, and Houston and Irving, Texas.
  • Upper midscale all-studio suite brand Atwell Suites capitalized on momentum from its 2022 debut with 16 new Americas signings last year, bringing its regional pipeline to 41 hotels. A third U.S. hotel opening in Austin earlier this month joins its inaugural openings in Miami and Denver, with additional openings forthcoming following a host of recent groundbreakings – including in Las Vegas and Henderson, Nev. and Fort Worth, Texas.

To learn more about IHG’s midscale brands, or to book a stay, visit www.ihg.com or use the new IHG One Rewards mobile app.

*Figures as of Q4 2023

About IHG
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,300 open hotels in over 100 countries, and more than 2,000 in the development pipeline.

  • Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
  • Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
  • Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
  • Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
  • Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG’s hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.

Media Contact:

Jamie Cwalinski
(470) 847-8914

Source: IHG