- Wins “Future Travel Experience” award for “Best customer experience innovation” in check-in category.
- First airline to win award for two consecutive years –it won last year for its “Ágora” Project
- Award follows IATA recognition in July of Iberia’s MyBagTag service
- MyBagTag allows customer to download and print luggage tags when checking in on line, speeding airport procedures.
- MyBagTag is part of Iberia’s Transformation Plan, one of whose main aims its to improve customer service at every juncture
Madrid, 2013-09-13 — /travelprnews.com/ — Iberia has won the “Best Check-in Initiative” award from the “Future Travel Experience” (FTE) forum, for MyBagTag, a service allowing customers to download and print their own luggage tags when checking in on line from www.iberia.com.
An international panel of managers of airlines, airports, aircraft manufacturers, and related companies found MyBagTag to be the year’smost important innovation in customer check-in experience. The award ceremony was attended by more than 500 executives of 27 airlines and other bodies from 20 countries. Dimitris Bountolos, Iberia’s Customers Experience Director, said “MyBagTag is an example of how technology can help us develop new ways of serving customers, helping them save time and making their trip more comfortable.”
Iberia is also the first airline to receive this award for two consecutive years, having won it last year for its Ágora project, aimed at improving all aspects of customers’ airport experience. Other winners this year included British Airways in the Luggage category, the Dubai Airport for Passenger Care, Narita Airport for Safety, Los Angeles International Airport for Boarding, Chicago’s O’Hare Airport for Immigration, Seattle-Tacoma Airport for Arrivals Experience, and Japan Airlines for mobile technology.
In July IATA’s CEO Tony Tyler visited Iberia’s T4 hub at Madrid-Barajas Airport to congratulate the Spanish airline personally for the MyBagTaginitiative.
About MyBagTag
Iberia’s pioneering MyBagTag serviced enables customers to download and print baggage tags along with boarding passes when they check in on line from www.iberia.com, considerably reducing airport queuing time.
The MyBagTag service is now available for all point-to-point domestic flights operated by Iberia Group carriers (Iberia, Iberia Express, and Air Nostrum). It will soon be extended to the international route network, and later to flight with connections.
One pillar of Iberia’s Transformation Plan is to improve service at every point of customer contact, and MyBagTag is an innovative and pioneering initiative to speed airport procedures, It is a part of Iberia’s Ágora project, a strategic plant to place the airline’s T4 hub amongst the world’s best. Ágora is intended to increase punctuality, improve ground services efficiency at Madrid airport, and improve customers’ airport experience at its T4. The innovations implemented under the plan helped earn the terminal third place in the Skytrax’s latest poll of more than 12 million passengers in some 400 airports around the world.
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Iberia honored for its MyBagTag innovative baggage tags on-line service