Hilton announces partnership with Street Feeders of Kuala Lumpur to extend its hospitality to the homeless and urban poor

Hilton’s centennial celebrations continue with the extension of the Hilton Effect to more communities across South East Asia

KUALA LUMPUR, Malaysia, 2019-Nov-27 — /Travel PR News/ — As part of its centennial celebrations in South East Asia this year, Hilton, one of the fastest-growing hospitality companies in the world, today (November 26, 2019) announced its partnership with non-governmental organisation Street Feeders of Kuala Lumpur (KL) to extend its hospitality to the homeless and urban poor in Kuala Lumpur, Malaysia.

Working with volunteers from the Street Feeders of KL, whose mission is to break social stigmas surrounding the homeless and help reintegrate them back into society, Hilton also engaged students from local school Sekolah Kebangsaan La Salle (2) Jinjang in preparing care packages for a group of homeless people living on the streets of the Malaysian capital.

The care packages were comprised of basic essential items, including food, water and soap, accompanied by hand-written messages of encouragement by the students. The 350 packages were prepared and distributed through a joint effort by more than 100 volunteers from the Street Feeders of KL and Team Members across Hilton’s six hotels in Kuala Lumpur.

“Our founder, Conrad Hilton, started the company with the belief that travel could make the world a better place. Over the last century, being the most hospitable company in the world has been a core focus for us here at Hilton, and it is this part of our DNA that has inspired us to perform these ‘Acts of Hospitality’ throughout our communities during our milestone centennial year,” said Mr. Jamie Mead, Regional General Manager, Malaysia, Philippines and Vietnam, Hilton.

“Malaysia represents a significant part of our presence in South East Asia, and, as a company of our scale and heritage, we have a responsibility to do our part for the communities we operate in. The homeless and urban poor in Kuala Lumpur is a segment we can all do more for and we are grateful for the chance to work with local partners, such as the Street Feeders of KL, to help meet some of their basic needs. As we look towards the next hundred years of our operations, we are committed to continue building strong relationships with our partners to positively impact the communities our hotels operate in,” Mead added.

Chris Farentino, Team Leader, Street Feeders of KL, said, “The Street Feeders of KL first started in 2011 to reach out to and empower the homeless and urban poor here in Kuala Lumpur. As we continue working towards this goal, we are honoured to have the support of an established brand, such as Hilton, to further our cause, and we look forward to continued opportunities to impact lives across the country together.”

Malaysia holds the largest number of operating hotels for Hilton within South East Asia, with 11 properties open across three brands — its flagship Hilton brand, DoubleTree by Hilton and Hilton Garden Inn. The global hospitality company is also set to almost double its presence with a robust pipeline of nine properties due to open within the next five years. This will include the introduction of Hilton’s lifestyle brand, Canopy by Hilton in Bukit Bintang, as well as its global luxury brand, Conrad Hotels & Resorts, which is slated to open in the heart of Kuala Lumpur in 2021.

The activation in Kuala Lumpur is the second edition of Hilton’s “Acts of Hospitality” campaign in South East Asia, with the first instalment completed in Jakarta, Indonesia, this July. In honour of the Public Facility Maintenance Agency, an appreciation dinner was held at DoubleTree by Hilton Jakarta – Diponegoro to thank them for their tireless support in keeping the hotel’s surrounding areas safe, clean and hospitable for guests and the wider community.

Community celebrations and engagements are set to continue across South East Asia throughout the rest of Hilton’s 100th year.

About Hilton Kuala Lumpur

Towering 154 meters above street level with spectacular views of the Lake Gardens and city skyline, Hilton Kuala Lumpur delivers 5-star luxury in an unbeatable location – 28 minutes by direct high-speed train from Kuala Lumpur International Airport (KLIA) and 33 minutes from Kuala Lumpur International Airport 2 (KLIA2). The hotel is also easily accessible from key shopping and entertainment districts, steps away from Nu Sentral, a 9-story shopping mall and to the iconic Petronas Twin Towers in the city centre.

Hilton Kuala Lumpur has received more than 100 awards since the hotel opened in 2005. Some highlights include World Travel Awards for Malaysia’s Leading Business Hotel 2015, Smart Travel Award 2016 – Hot 25 Business Hotels, Going Place Readers’ Choice Awards 2016 – Best 5-star Hotel, Haute Grandeur Global Hotel Awards 2017, Business Traveller Awards 2017 – Best Business Hotel.

All 510 guest rooms come with floor-to-ceiling windows for a panoramic view, large flat screen TVs, state-of-the-art modern amenities and technology with open concept bathrooms complete with LCD TV and rain shower. Ten outstanding choices for dining and entertainment from award winning fusion cuisine to our signature Chinese and Japanese restaurants, casual poolside dining with great café, bar and lounge options. With 14 lavish meeting rooms including a magnificent Grand Ballroom, mid-size Sentral Ballroom, and a sophisticated multi-event leveL7even, where meetings, events and outside catering services are designed to meet every event need.

About Hilton Hotels & Resorts

For 100 years, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests’ evolving needs. With 585 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Begin your journey at www.hiltonhotels.com, and learn more by visiting newsroom.hilton.com/hhr and following Hilton Hotels & Resorts on FacebookTwitter, and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on FacebookTwitterLinkedInInstagram and YouTube.


Cheryl Chan
South East Asia
tel:+65 6833 9703

Source: Hilton Hotels & Resort