Bethesda, MD, 2017-Aug-07 — /Travel PR News/ —
POINT 1: Four Points, a booming Marriott International hotel brand known for its love of beer, is embarking upon a global trip discovering the world’s best brews. The journey kicked off at the new Four Points Manhattan Midtown West last night, the eve of International Beer Day, and will continue across the globe before culminating at the Four Points Barcelona Diagonal in October.
POINT 2: Four Points’ Best Brews Around the World celebrates the brand’s signature initiative, a dedicated program in which each of the brand’s 225+ hotels around the world showcases a local, craft beer which has been chosen based on taste, popularity, quality and proximity to the property. A Best Brew is available on tap at each Four Points, offering travelers an authentic taste of local beer culture wherever their travels may take them.
To add further authenticity and credibility to the Best Brews™ program, Four Points is enrolling select associates at each “Best Brews Around the World Brew Off” hotel in the globally recognized Cicerone Certification Program. This program is highly regarded in the food and beverage industry and is instrumental with the development of expert beer servers. Each of the selected Four Points associates will train and complete the first of four levels of the Cicerone Certification Program, becoming a Cicerone Certified Beer Server and on-property beer aficionado.
POINT 3: At each stop during the Best Brews Around the World tour, two beers from local craft breweries will go “head to head” (pun intended) for bragging rights and to claim the winning spot as the hotel’s newest Best Brew. The beers will be presented by the breweries and judged by the crowd, comprised of local beer lovers, each hotel’s newly certified Cicerone, and hotel guests. Every “Best Brew Off” competition will be hosted by an influential “beer expert” who will help educate the crowd and cast the final vote. At last night’s kickoff event at Four Points Midtown Manhattan West, Peekskill Brewery and LIC Beer Project squared off. LIC Beer Project’s Higher Burnin’ IPA was crowned the winner. The evening was hosted by Bella of “One Hoppy Lady.”
The remaining stops on the tour include:
August 9, 2017 – Four Points Cancun Centro (Mexico)
August 23, 2017 – Four Points Kelowna (Canada)
September 13, 2017 – Four Points Melbourne Docklands (Australia)
September 20, 2017 – Four Points Nairobi Hurlingham (Kenya)
October 2017 – Four Points Barcelona Diagonal (Spain)
POINT 4: “Four Points has a love for locally crafted beers, which is why we’re traveling to the far corners of the globe to discover the best brews the world has to offer,” said Callette Nielsen, vice president, global brand manager for Four Points. “We know the perfect pint has universal appeal, which is why we’re celebrating International Beer Day with the launch of our ‘Best Brews Around the World.’ From Manhattan to Barcelona and Melbourne to Nairobi, we are taking our love of beer on the road. We invite local beer lovers and thirsty travelers to join us as we discover new Best Brews.”
For more information on Best Brews, click here.
About Four Points Travel reinvented. With more than 225 Four Points hotels, part of Marriott International, Inc., can be found in nearly 40 countries and territories, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. Each hotel offers a familiar place with an authentic sense of the local, and friendly genuine service where guests can relax and unwind, watch local sports, and enjoy the brand’s Best Brews and BBQ™ program. Four Points is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more, visit us online and stay connected to Four Points on Facebook.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,100 properties in 30 leading hotel brands spanning 124 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. Connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
Source: Marriott International