The Conscious Questions we should all be asking – and be prepping to answer

United Kingdom, 2024-Apr-22 — /Travel PR News/ — As the world celebrates Earth Day, The Conscious Travel Foundation, Weeva and BOUTECO are excited to launch Conscious Questions, a resource for tourism businesses.

Earth Day Conscious Questions, a collaboration by The Conscious Travel Foundation and Bouteco - powered by Weeva

Earth Day Conscious Questions, a collaboration by The Conscious Travel Foundation and Bouteco – powered by Weeva


This open-sourced list of questions acts as an easy-to-follow essential tool for professionals in the travel industry providing all the questions we should be asking and be prepared to answer — encouraging all to be inquisitive, stay curious, and keep asking more questions about sustainability.

The guide poses a series of thought-provoking questions and the rationale behind them to support travel agents and representatives in seeking a deeper understanding of holistic sustainability, converting, in turn, to more responsible trips. The guide is broken down into seven impact categories: Environment, Economy, Conservation, Culture & Heritage, Community, Accessibility & Inclusion, Measurement & Data.

“We chose these key areas of measurable impact, in line with The Conscious Travel Foundation’s holistic approach to positive impact tourism,” says Maudie Tomlinson.

Accommodation providers will find these insights into the types of questions the trade will increasingly be asking especially helpful in light of the new directives and governance coming into play, such as with the EU’s Corporate Sustainability Reporting Directive (CSRD). Encouraging hoteliers to invest time, energy and resources into transparent report on their real environmental and social impact will better serve customers, companies and climate solutions.

‘Aligning your value chain with your values’

Hotel owners, General Managers and marketing teams are encouraged to make a more conscious effort to measure what they are doing well and identify where operational improvements can be made. By interrogating their supply chains, implementing small changes and capturing data more meticulously, they can have the answers at the ready, backed by data and science, when the hard questions in sustainability are posed.

Fill in your contact details to download the free Conscious Questions guide, here

With thanks to contributors Aby Hawker she/her (TransMission PR), Alice Gill (Acorn Tourism Consulting), Ang Tshering (Beyul Experiences), Celine Maginel and Remi Giromella (The Datai Langkawi), Coda Galabov she/they (TransMission PR), Henny Frazer (ÀNI Private Resorts), Julie Cheetham (Weeva), Juliet Kinsman (Bouteco), Karen Fitzgerald (Tourism Australia), Milo Putnam (Laro), Narelle McDougall (Amilla Maldives), Portia Hart (Blue Apple), Raphael Curiger (AMADI), Suzanne Bayly (Classic Portfolio) and Vanessa Angelina (Intego).



About The Conscious Travel Foundation

The Conscious Travel Foundation is a non-profit membership organisation that collaborates, educates and advocates for a positive relationship between tourism, people and planet.  Providing content and contacts that empower members to make changes in their businesses and destinations, their education programme tackles topics that range from sustainability certifications, sustainability technology, supply chain management and accessible, inclusive travel – all designed to inspire, educate and turn intent into action.  Philanthropy is a key tenet of The Conscious Travel Foundation, with 50% of membership fees donated directly to carefully chosen projects with links to tourism around the world. Projects are identified by our members, and chosen grantees are selected through a rigorous framework to be awarded a 3-year grant to support their project, and invited into our network as members of The Conscious Travel Foundation.

About Weeva

Weeva is a pioneering Software-as-a-Service platform designed to democratise access to cutting-edge sustainability management tools for the travel and tourism industry. A ‘GSTC Recognized Standard for Hotels, the platform helps hotels of all sizes access best-practice, science-based, and data-driven sustainability solutions. In 2023, Weeva received the global Responsible Tourism Award for ‘Best for Addressing Climate Change’.

About Bouteco

Juliet Kinsman’s non-profit purpose-led communications consultancy which exists to navigate all to the best boutique eco hotels and we work as consultants with hotels that want to share stronger stories of sustainability in luxury travel. What’s good for the guest and good for hotels and good for the world benefits everyone.


Media Contacts:

Weeva – Claire Roadley on

The Conscious Travel Foundation – Maudie Tomlinson on