LONDON, UK, 2018-Oct-22 — /Travel PR News/ — About a year ago, the corporate world, government and the movie industry (especially in the United States) were caught off guard and stunned by revelation after revelation of sexual misconduct by well-known figures. The world today is more aware now about improper behaviour by men, particularly by those in positions of authority or power, and many courageous women are to thank for vocalising their experiences through the #metoo movement.
Now, we’re not getting political in today’s AP Voice, but it is timely to think about the needs of the female business travellers (some of which relate to safety) and how independent hotels can meet the needs of this rising demographic.
Background
In the last decade, Scandinavian countries have led the way in promoting the rise of women to the boardroom. In the UK, the number of women on boards of FTSE 100 companies has increased from 11% to 28% and data shows that many of the UK’s most successful companies usually have a large percentage of females in senior management roles.
Research by Forbes found that the majority (80%) of all decisions around travel, including booking flights, restaurant reservations and hotel choices are made by women.
Back in 2014, Skift reported that female business travellers make up a large share of the US business travel market, with 47% of women who travel travelling for business. They control 60% of U.S. wealth and influence 85% purchasing decisions. Women are high-tech, connected, and social and represent 58% of online sales.
What are female business travellers looking for?
With this background and in the post-metoo era, independent hotels can differentiate themselves from their chain competitors by providing services that address the needs and wants of women business travellers.
Wanup surveyed 6,000 frequent business travellers throughout Europe between the ages of 25 and 55, and about 38% of these were women. All had travelled for business at least six times and stayed in a hotel for business three or more times over the last year.
But that’s not all. Maiden Voyage’s Women in Business Travel Survey (conducted in 2016 before #metoo) revealed that 70% of respondents believe that travel suppliers should try harder to address the needs of female business travellers.
Women are in particular looking for safety and customised service.
Are you looking for more advice on how to ensure that women business travellers are catered for at your hotel? Amistad Partners’ sales team is happy to speak with you about this so please do get in touch.
Source : ow.ly/WxNI30maLqQ
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