2012-10-4 — /travelprnews.com/ — Surprise, surprise! A new Canadian Tourism Commission (CTC) pilot project gave travellers from the UK and Australia an added bonus on top of their planned trips to the US—a chance for Canadian adventures. Their amazement at the change of plans and subsequent trips were then captured on video to be used on social media.
The project targeted travellers from these two core markets who were discussing their upcoming Stateside trips on Twitter. First up, CTC reached out to two travellers from Manchester, England. They had been tweeting how stoked they were to go to Los Angeles, CA, so they were stunned when CTC whisked them up to Vancouver and Whistler, BC, for a blend of urban and outdoor adventure including zip-trekking, dining at Bearfoot Bistro, shopping and nightlife in Gastown plus a seaplane journey up the coast.
The second interceptee was a young Sheila (female Australian traveller). Having talked up her US trip on Twitter, she was surprised and delighted when CTC gave her a trip to Montréal, QC, as well. In a whirlwind few days she took in the city’s great architecture, museums, culinary traditions and more.
CTC has been busy with other partners in the media sphere:
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