Bath celebrates Business Tourism success with re-launch of Conference website: www.bathconference.co.uk
2012-08-15 — /travelprnews.com/ — A report commissioned by Bath Tourism Plus (BTP) on Bath’s conference and events market has revealed that in 2011 there were an estimated 3750 business events held in Bath bringing in £24.4m to the city – up 15% compared to 2009.
The report which has been produced by TEAM Tourism consulting measures the value and characteristics of Bath’s conference and events market and draws upon data provided by conference venues across the city to the UK Events Market Trends Survey (UKEMTS).
Other key findings from the report reveal that an estimated 161,000 delegates attended business events in the city in 2011, with an average event duration of 1.6 days. The corporate sector accounted for the majority of events – some 74%, while the average Day Delegate Rate (DDR) achieved was £51 (compared to the UK average of £41).
These findings coincide with BTP’s continued marketing drive to encourage more conference and event organisers to bring their business to Bath. The campaign includes attendance at key national and international exhibitions and the re-launch of the city’s Conference Venues website, www.bathconference.co.uk.
Launched at the end of July, the website features a fresh new design and enhanced functionality that enables organisers to enter their requirements and search over 40 Bath venues to find the perfect venue for their meeting, conference or incentive trip. For those who require extra help, the new system also allows users to complete an enquiry form, which is sent directly to staff at Bath Tourism Plus, who are able to provide expert advice.
Nick Brooks Sykes Chief Executive at Bath Tourism Plus says: “These figures are a tremendous boost for the city and highlight the valuable contribution business tourism makes to Bath’s visitor economy. In our strategy, we set ourselves a target of attracting 169,000 business delegates to Bath by 2014, so it’s great to see that we’re already well on the way to achieving this.”
To see how the new Bath Conference website can help you in organising your events, visit www.bathconference.co.uk. If you are interested in promoting your business on the website, contact 01225 477229.
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Notes to Editors:
For further information please contact Audra McSherry at Bath Tourism Plus on 01225 322434 or email: audra_mcsherry@bathtourism.co.uk or visit www.bathconference.co.uk, the official meetings and events website for Bath and the surrounding area.
Bath Tourism Plus
Working with the public and private sectors, Bath’s destination marketing organisation, Bath Tourism Plus, takes full responsibility for co-ordinating the work of a busy tourist information centre, the marketing of Bath and the surrounding area to leisure and business travellers, PR activity to attract the nation’s top travel writers, a conference office, and development of Bath’s official destination website www.visitbath.co.uk
Travel to Bath
Bath is easy to access from all over the UK and the world. High speed, direct train services operated by First Great Western link Bath Spa train station to London and its major airports. Bath Spa train station is well situated, just 5 minutes level walk into the city centre’s main shopping and tourist areas. See: www.firstgreatwestern.co.uk . Bath is easy to access by car, from junction 18 of the M4 motorway which links Bath to Bristol, London and South Wales. There are 3243 pubic car parking spaces in Bath with the main long stay car parks at Charlotte Street and Avon Street. There are three Park & Ride services on the outskirts of the city which operate fast, frequent services into the city centre, offering a hassle free, cost effective way of reaching the city centre. There is also a Park & Ride service that operates on Saturdays only from the University of Bath.