Brand USA hosts familiarization trip for nearly 100 influential international travel agents

Posted on by image_print
Washington, DC, 2013-05-10 — /travelprnews.com/ — To celebrate National Travel and Tourism Week, Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, has organized its first-ever, multi-itinerary familiarization trip for nearly 100 influential international travel agents, May 9-16.

“The Brand USA inaugural MegaFam is providing some of the United Kingdom’s leading travel agents the opportunity to experience the USA like never before,” said Chris Thompson, president & CEO. “Whichever corner of this amazing country the itinerary touches, the Brand USA MegaFam will be an experience of a lifetime.”

The familiarization tour includes seven simultaneous itineraries incorporating some of the United States’ most iconic destinations. Each itinerary offers an incredible experience from the western wilds of Utah and Colorado; the urban playgrounds of the East Coast; the rich culture of Texas; the laidback lifestyle of California; the creole flavors of the Deep South; the natural beauty of the Pacific Northwest; or the Great Lakes region. The MegaFam culminates in Miami, Florida for the grand finale where each of the participating agents will join together to celebrate and share their experiences with each other.

MegaFam participants were selected among an elite group of travel agents from the UK and Ireland who booked trips to the USA from January 1 – April 5, 2013 via Brand USA’s partner airlines, British Airways and American Airlines, and ground transportation partner, Avis. All participants have a passion for the USA and will be sharing their experiences and stories via social media throughout their journeys.

Follow the journey at www.twitter.com/USATravelTrade #usamegafam and www.facebook.com/DiscoverAmericaUKtrade and the new Brand USA blog at http://brandusa.tumblr.com.

Brand USA was established by the Travel Promotion Act to spearhead the nation’s first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. The program’s activities are funded through a combination of private-sector investment and matching funds collected by the U.S. Government from international visitors who come to the U.S. under the Visa Waiver Program. No U.S. taxpayer dollars are used to operate the organization.

 

####

About Brand USA
Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation’s first global marketing effort to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. The program’s activities are funded through a combination of private-sector investment and matching funds collected by the U.S. Government from international visitors who come to the U.S. under the Visa Waiver Program. Through its call-to-action—Discover America—Brand USA inspires travelers to explore the United States of America’s boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at www.DiscoverAmerica.com.

About JATA
Founded in 1959, the Japan Association of Travel Agents (JATA) is sanctioned by the Minister of Land, Infrastructure, Transport and Tourism based on the Travel Agency Law. JATA seeks to improve the quality of services provided to travelers to and from Japan. It contributes to the development of the travel and tourism industry through a variety of activities, including disseminating information, encouraging cooperation among members, and promoting the development of businesses and legislation that will benefit the membership and the industry at large. Each year, JATA hosts the annual JATA Tourism Forum & Travel Showcase, one of the largest tourism events in Asia.

 

###