AN AIR FRANCE ADVERTISING POSTER TRANSFORMED INTO A LIMITED-EDITION SERIES OF BAGS AND ACCESSORIES

2013-02-20 — /travelprnews.com/ — Air France and bilum have issued a limited-edition collection of bags and accessories made from a giant Air France billboard poster displayed at Paris-Orly last summer, and recycled for the occasion.

The following items have been produced from the poster: 9 cabin bags, 23 laptop bags and 30 travel cases. The collection is on sale with prices starting at 69 euros on the website shopping.airfrance.com.

These bags are manufactured in France by people with disabilities as part of a work insertion scheme. They are hand-cut from a piece of the billboard poster and the fabric is not changed in any way, so that each one is unique. In addition, the handles are made from recycled safety belts.

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For several years, Air France has been committed to reducing its environmental impact and this is the second time that Air France has led a joint project with bilum to recycle used materials. A collection of travel cases was designed from recycled life jackets was launched in December 2012, which are still available on the website shopping.airfrance.com.

Since 2005, bilum has been giving a new life to materials which would otherwise be discarded, turning them into a large collection of bags and accessories. Each kit is unique and is entirely made in France using environmentally responsible production methods. In less than ten years, bilum has become the iconic actor of upcycling made ​​in France, transforming redundant recyclable materials or products into new objects of a higher value.

For more information or to make a booking go to www.airfrance.com, call 36 54 (0.34€ incl. tax per min from a landline), or go to an Air France ticket office or travel agent.

Discover all the latest Air France news in real time wherever you are on the free iPhone application on the corporate website and on smartphones at http://mobile-corporate.airfrance.com/en

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