BANGKOK, 2018-Jan-26 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) and AppNexus, the world’s leading independent advertising technology company, today (January 22, 2018) announced a new Preferred Partnership agreement. The agreement will allow PATA members to better understand the new landscape of programmatic advertising and how best to utilise it for their respective organisations.
As a Preferred Partner, AppNexus will have access to and network with PATA’s hospitality members, tour operators, destination management companies, and National Tourism Organisations members. In addition, AppNexus will share programmatic advertising trends, data, and analysis to PATA members.
“Digital advertising is changing constantly, and it is vitally important that our industry adapts to the evolving landscape in order to remain competitive. Our partnership with AppNexus is an exciting opportunity for both parties,” said PATA CEO Dr. Mario Hardy. “PATA will now have the ability to offer its members the opportunity to access unique data and insights from AppNexus, allowing them to be more informed about the evolving digital marketing landscape.”
“The power of programmatic advertising, data, and analytics can transform the travel industry in the Asia Pacific region,” said Sonal Patel, Managing Director APAC, AppNexus. “PATA has been instrumental in spearheading strategic evolution of the market, and I am delighted to be working closely with them as we drive innovation for PATA’s travel members.”
AppNexus’ advertising technology encompasses all digital channels (desktop, mobile), formats (display, video, native), and application purposes (guaranteed and programmatic). Its technology platform is open and programmable, which affords customers the ability to build and innovate on top of its Application Programming Interfaces (APIs).
About PATA
Founded in 1951, PATA is a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in the the Asia Pacific and beyond. Thousands of travel professionals belong to the 36 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London. Visit www.PATA.org.
About AppNexus
AppNexus is an internet technology company that enables and optimises the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximise yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customised campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.
Source: PATA