VisitScotland’s Scotland: Life campaign features Canadian influencer Chris Hau
EDINBURGH, Scotland, 2018-Aug-21 — /Travel PR News/ — A Canadian influencer, with a collective social media following of over 514,000, has been on an adventure around the West of Scotland as part of an exciting project with VisitScotland.
Chris Hau, a photographer, filmmaker and wakesurfer from Toronto, caught some waves off the coast of Tiree, while also exploring Argyll & the Isles and the city of Glasgow. This was part of the national tourism organisation’s Scotland: Life campaign which involves social media influencers and content creators getting the opportunity to see what it’s like to live, work and study in Scotland.
Chris, who came to Scotland with his partner Lizzie Peirce, will be creating a range of content from his travels over the next few months which will be hosted on visitscotland.com. His trip included a visit to McCaig’s Tower in the seaside town Oban and Gylen Castle on the Isle of Kerrera.
Based on his passion for watersports, Chris was introduced to Iona Larg of Blackhouse Watersports, a family business based on Tiree. She took him surfing on the Isle’s ocean waves and arranged a beach cookout for his last night.
While on the mainland, Chris was guided by VisitScotland’s Consumer PR Manager for North America, Michael McCuish, who is originally from Oban. As well as assisting the influencer in his exploration of Glasgow, Michael was able to help Chris discover some of the best attraction’s in his hometown, as well as the quaint Isle of Kerrera.
Chris Hau said: “Getting the chance to spend time in Tiree with Iona and her family is a memory I will cherish forever. It was one of the most unique traveling experiences I’ve ever been through and made me feel extremely connected with the Scottish people. All and all I caught some amazing waves, spent time with incredible people and have endless photos to edit. Scotland is beautiful!”
Michael McCuish, VisitScotland’s Consumer PR Manager for North America, said: “With stunning scenery, fascinating history and culture, and some of the best watersports in the world, the West of Scotland is a spectacular destination for visitors.
“Scotland: Life specialises in offering innovative and dynamic influencers, who really speak to both our target markets and the key markets of the future, the opportunity to experience Scotland in new and exciting ways. It was an absolute pleasure to see first-hand the amazing content Chris and Lizzie were capturing when in Scotland, and I can’t wait to see the final results.”
Launched in July last year, Scotland: Life has seen VisitScotland bring social media influencers from across the world to Scotland to see what it’s like to live, work and study in the country. From scallop diving to reindeer grooming, these influencers are getting to see what it is really like to be part of Scotland and in that way the influencers will get to experience why ScotlandIsNow, as well as bonding with those who see the country as their home.
For more information about Chris go to www.thechrishau.com
For more information about Scotland: Life go to https://www.visitscotland.com/holidays-breaks/scotland-life/
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
2018 Year of Young People
- The Year of Young People (YoYP 2018) will inspire Scotland through its young people aged 8 to 26, celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally
- Central to YoYP 2018 will be a celebratory events programme that puts young people at the heart of its development and delivery, creating new and valuable experiences for young Scots and the wider public, with links to the inaugural 2018 European Championships.
- Over 200 young people throughout Scotland are currently being recruited to become YoYP 2018 Ambassadors. Ambassadors will ensure that people and organisations in their communities know about what’s happening and will lead on projects and activities to create events and opportunities to celebrate young people.
- The Year of Young People will have six themes which were developed in co-production with young people themselves:
- Participation – looking at how young people can influence public services and decisions which affect their lives
- Education – creating a stronger role for young people in shaping their learning
- Health and Wellbeing – supporting young people to lead healthier, active lives and have opportunities to learn about and improve their mental health and resilience
- Equality and Discrimination – broadcasting the value of young Scots, challenging negative perceptions of young people, and supporting young people to take leading roles in challenging discrimination in all its forms.
- Enterprise and regeneration – celebrating young people’s role in innovation, entrepreneurship and the Scottish economy as well as making Scotland a greener and more pleasant place to live
- Culture – celebrating young people’s talent and contribution to Scottish culture and arts.
- Further information on what’s happening and how people can get involved can be found on the new website www.yoyp2018.scot or @YOYP2018 on Twitter.
Contact:
Grant Anderson
Corporate Press Officer – Regional
Glasgow, Renfrewshire, Dunbartonshire, Ayrshire and Arran, Argyll and the Isles, Year of Young People, Expo, Social Tourism, Inclusive Tourism
grant.anderson@visitscotland.com
0131 472 2416
Out of hours – 0131 472 2324
Source: VisitScotland
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