Millions of visitors pack Munich’s Theresienwiese festival grounds each year during Oktoberfest, bringing both economic boom and logistical challenges. Key takeaways: Biggest upside is economic, not volume growth. Oktoberfest injects €1B+ into Munich’s economy, supports ~12–13k seasonal jobs, and boosts brand equity across Bavaria. 2025 demand is record-high but manageable. Expect ~90%+ hotel occupancy and… Read the full news article
A Deeper Look at Oktoberfest in the Context of Overtourism: sustaining the mega festival’s economic engine while shrinking its social and environmental footprint
