(NEWS) MADRID, 2025-Nov-4 — /Travel PR News/ — Amadeus is strengthening its position at the center of global air travel innovation, forging a series of new partnerships that are reshaping how airlines distribute flights, engage with travelers, and modernize their digital operations. From Saudi Arabia to Europe, Africa, and the Americas, carriers are turning to the… Read the full news article
Tag Archives: Viva
Amadeus and Viva Expand Partnership: Enriched NDC and Merchandising Offers Set to Transform Travel Booking
(IN SHORT) Amadeus and Viva have deepened their partnership by expanding their distribution agreement to include NDC-sourced offers and comprehensive merchandising content via EDIFACT. This development will provide Amadeus travel sellers with an increased variety of Viva’s offerings, such as bundled packages, ancillary services, and seat selection, thereby enhancing the overall booking experience. The collaboration… Read the full news article

