The new openings reinforce Hyatt’s commitment to reach China’s underserved upper-midscale segment and strategically grow the Hyatt brand in China CHICAGO, IL, 2021-Jan-04 — /Travel PR News/ — Hyatt today (December 29, 2020) announced that UrCove, the new hospitality brand developed under a joint venture between Hyatt and BTG Homeinns Hotel Group affiliates, opened its… Read the full press release
Tag Archives: UrCove
Hyatt and BTG Homeinns unveil new hospitality brand, UrCove
Developed as an entirely homegrown brand, UrCove branded hotels will cater to China’s growing but underserved upper-midscale segment SHANGHAI, CHINA, 2019-Jun-20 — /Travel PR News/ — Following the pioneering joint venture announcement in February, Hyatt and BTG Homeinns Hotels Group continue to make great strides with the unveiling of a new hospitality brand on Wednesday,… Read the full press release