Tag Archives: STR

Preferred Hotels & Resorts Outperforms Competitors and Drives Cost Savings, Reveals New Performance Report

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(IN SHORT) On Independent Hotel Day, Preferred Hotels & Resorts revealed a U.S. Performance Report conducted by HVS, showcasing the strong performance of its 92 affiliated hotels in North America from 2021 to 2023. The report highlights how Preferred-affiliated properties outperformed their competitors in RevPAR penetration across primary, secondary, tertiary, and resort markets. Resort hotels… Read the full press release

PATA and STR to host “Certification in Advanced Hotel and Tourism Analytics (CAHTA) by PATA/STR” training programme

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BANGKOK, 2018-Jul-06 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) in collaboration with STR will organise the “Certification in Advanced Hotel and Tourism Analytics (CAHTA) by PATA/STR” on November 19-20, 2018 at the PATA Engagement Hub, Bangkok, Thailand. CAHTA is a certification focused on data research for hospitality industry professionals geared towards hotel revenue managers, general managers,… Read the full press release

The Pacific Asia Travel Association renews its partnership with STR

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BANGKOK, Thailand, 2017-Oct-09 — /Travel PR News/ — The Pacific Asia Travel Association (PATA), a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism in the Asia Pacific region, has renewed its preferred partnership and STR, a data benchmarking and analytics specialist. “PATA is pleased to renew its partnership with STR,” said… Read the full press release