BANGKOK, Thailand, 2017-Oct-09 — /Travel PR News/ — The Pacific Asia Travel Association (PATA), a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism in the Asia Pacific region, has renewed its preferred partnership and STR, a data benchmarking and analytics specialist.
“PATA is pleased to renew its partnership with STR,” said Halona Padiachy, PATA’s director of international partnerships. “In our efforts to continually raise standards for our members within the travel and tourism industry across the Asia Pacific region, the insights we will gain from STR will give us a much more comprehensive understanding of the market and allow us to improve the way we serve our members and the many stakeholders we work with throughout the region.”
“I’m very excited to continue this partnership between STR and PATA,” said Bernard Kee, STR’s regional manager for Southeast Asia. “This collaboration outlines strategic cooperation that reinforces the values of the Asia Pacific’s visitor economy and promotes the importance of data and analytics in the hotel industry. Together, we will set professional standards for the rest of the region to follow.”
With the partnership, PATA will benefit from STR’s reporting sample and marketplace insights, covering more than 8,700 hotels in the Asia Pacific region. In turn, STR will receive opportunities to drive further awareness of its range of products and services for hotels across the region.
“As more hotel operators continue to understand the benefits of using data and analytics to improve their strategies, the higher level of professionalism we will see across the region,” Kee said. “Through working with PATA, STR will receive many opportunities to educate businesses on the value of our data and how it can help them strategize and compete within their markets.”
“We are fully invested in helping more hotels and industry stakeholders across the region gain measurable, actionable insights from our data,” said Jesper Palmqvist, STR’s area director for the Asia Pacific region. “I am very pleased to continue working with PATA around the world, and I particularly look forward to jointly bolstering the educational progress in the accommodation sector across the region in a number of ways, such as involving the STR SHARE Center, as well as for more national tourism organizations to engage with our world-renowned data.”
STR’s data sample in the hotel industry comprises more than 58,000 hotels and 7.8 million hotel rooms around the world.
A note to editors: As of 1 March 2016, all references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing as those names no longer fit within the updated STR brand.
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Founded in 1951, PATA is a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 36 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
SOURCE: Pacific Asia Travel Association