(NEWS) DUBAI, UAE, 2026-Jan-21 — /Travel PR News/ — Emirates has confirmed it will continue as naming sponsor of Emirates Team New Zealand, extending a partnership that has become one of the longest-running and most recognisable relationships in international sailing. Based on details outlined in official announcement from the airline and the team, the renewed agreement… Read the full news article
(NEWS) DUBAI, UAE, 2026-Jan-15 — /Travel PR News/ — Emirates is expanding its presence in global tennis with the appointment of world No. 1 Aryna Sabalenka as its first dedicated tennis ambassador, a move that aligns elite sport, international travel and the airline’s long-running investment in the game. The partnership, outlined in recent official announcements, reflects… Read the full news article
(IN SHORT) Emirates has formed a partnership with Al Ain Football Club, becoming the official partner for the club as it competes in the 2025 FIFA Club World Cup™. The airline will feature its logo on Al Ain FC’s training jerseys and enjoy significant brand visibility during home matches. This collaboration is part of Emirates’… Read the full news article
(IN SHORT) Qatar Airways is making history as the official sponsor of both finalists, PSG and FC Internazionale Milano, as well as the UEFA Champions League, marking a rare “sponsorship treble.” In addition to its branding efforts, Qatar Airways is offering exclusive travel packages, special fan experiences, and a halftime activation with Kaká. The airline… Read the full news article
(IN SHORT) Japan Airlines will sponsor its first-ever women’s professional golf tournament, the Shiseido JAL Ladies Open, from July 3–6, 2025, at the Totsuka Country Club West Course in Yokohama. As part of the JLPGA Tour, the event will feature 120 players competing for a prize pool of 120 million yen. With a tournament theme… Read the full news article
(IN SHORT) The Maui Invitational, now rebranded as the “Southwest Maui Invitational” for 2025, will be held at Lahaina Civic Center from November 24-26, following a new title sponsorship by Southwest Airlines. The tournament, entering its 42nd year, will feature prominent teams such as Arizona State, Texas, and USC, while celebrating its historic legacy. Southwest… Read the full news article
Mashatu, Botswana, 2025-Feb-14 — /Travel PR News/ — Mashatu in Botswana has become the first private game reserve to sponsor a professional rugby team, aligning with English club Bristol Bears for the remainder of the 2024/25 season. This revolutionary collaboration merges elite rugby and African wilderness with the shared values of community, sustainability, and a maverick… Read the full news article