Accor Unveils Plans for Sofitel Cairo Downtown Nile, Marking a New Era in Luxury Hospitality

(IN SHORT) Accor has announced the signing of Sofitel Cairo Downtown Nile, set to open in January 2025, marking the brand’s fourth hotel in Egypt and its 500th property in the Caribbean and Latin America region. This luxury hotel will infuse Cairo’s downtown with French elegance and is strategically located near iconic landmarks such as… Read the full press release

Sofitel Unveils First Branded Residences in Dubai, Elevating Luxury Living in Downtown Area

Sofitel is thrilled to announce a key milestone as part of its strategic growth plan with the signing of its first branded residences in the United Arab Emirates: Sofitel Residences Downtown Dubai. Combining the luxurious service of a 5-star hotel with the comfort of home, this development introduces 70 exceptional residences, offering a private haven… Read the full press release

Accor Celebrates Future Design Leaders at 2024 Awards During Maison&Objet Fair

(IN SHORT) Accor announced the winners of the 2024 Accor Design Awards at the Maison&Objet Fair in Paris. The competition, focused on reimagining luxury hotel design for the Sofitel brand, attracted nearly 100 entries from students worldwide. The winning designs, selected by a panel chaired by designer Lázaro Rosa-Violán, showcased innovative concepts that blend luxury,… Read the full press release

Iconic Sofitel New York Embarks on Grand Renewal Under Visionary Leadership

A new chapter is unveiled for the iconic Sofitel New York, symbol of the beloved French hospitality brand’s grand renewal led by visionary CEO Maud Bailly (IN SHORT) Sofitel New York, an emblem of French elegance in Manhattan, announces a comprehensive refurbishment project coinciding with the brand’s 60th anniversary, under the leadership of CEO Maud… Read the full press release

Sofitel and French Bloom Partner to Offer Luxury Non-Alcoholic Experience at 120 Hotels Worldwide

(IN SHORT) Sofitel, the renowned international luxury hotel brand from France, and French Bloom, a sophisticated alcohol-free sparkling wine brand, have joined forces to provide guests at Sofitel’s 120 hotels worldwide with an elevated and inclusive beverage experience. Their collaboration aims to promote conviviality for non-drinkers and those moderating their alcohol intake. Together, they introduce… Read the full press release

Accor continues expansion across Greater China with more than 520 hotels now in operation and an additional 350 under development

WORLD’S MOST DIVERSE HOSPITALITY GROUP CONTINUES TO ACCELERATE GROWTH IN THE REGION SURPASSING THE 500 HOTELS MILESTONE WITH A ROBUST PIPELINE OF NEW HOTELS OPENING IN 2022 AND BEYOND Paris, France, 2022-Mar-08 — /Travel PR News/ — Accor is advancing through 2022 with a continued focus on expanding its presence across Greater China, offering more hotels to travelers… Read the full press release

Accor announces strategic partnership SIXT

SIXT and Accor have agreed a multi-year strategic partnership When booking a rental car from SIXT, customers will now earn points for the ALL – Accor Live Limitless loyalty program. Regine Sixt, Senior Executive President International Marketing, Sixt SE: “I am delighted to be working with Accor. This strategic partnership is the alliance of two… Read the full press release

Sofitel launches FRENCH IT! global digital campaign to highlight its passion for arts and culture

Sofitel introduces edgy & playful series of films inspired by french idioms to express its ‘Live The French Way’ ethos Paris, France, 2021-Nov-09 — /Travel PR News/ — As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of modern French Art de Vivre and… Read the full press release

Sofitel Wine Days annual program at Sofitel Hotels & Resorts to run between August 21 and October 31, 2020

Luxury hotels around the world invite guests and visitors alike to celebrate the fall harvest season with Sofitel Wine Days Paris, France, 2020-Sep-22 — /Travel PR News/ — With safe, local experiences full of cultural enrichment in vogue this year, Sofitel Hotels & Resorts is inviting patrons to celebrate Sofitel Wine Days, a sensorial global showcase of… Read the full press release

Sofitel invites music lovers to ‘Live The French Way’ by participating in Fête de la Musique activations

PARIS, FRANCE, 2020-Jun-17 — /Travel PR News/ — As many parts of the world begin to reopen and travelers think about heading out on summer escapes, Sofitel is paying homage to its roots by inviting passionate music lovers worldwide to celebrate Fête de la Musique through exclusive activations and a dedicated social media campaign throughout… Read the full press release