Iconic Sofitel New York Embarks on Grand Renewal Under Visionary Leadership

Iconic Sofitel New York Embarks on Grand Renewal Under Visionary Leadership

A new chapter is unveiled for the iconic Sofitel New York, symbol of the beloved French hospitality brand’s grand renewal led by visionary CEO Maud Bailly

(IN SHORT) Sofitel New York, an emblem of French elegance in Manhattan, announces a comprehensive refurbishment project coinciding with the brand’s 60th anniversary, under the leadership of CEO Maud Bailly. The renovation, set to begin in late 2024, will encompass all aspects of the hotel, including guestrooms, suites, public areas, and meeting spaces, aiming to redefine French Art Deco in the heart of New York City. Seasoned hotelier Dieter Schmitz joins as General Manager to lead the hotel’s transformation, aligning with Sofitel’s global initiative to renew its luxury offerings while emphasizing sustainability and inclusivity.

(PRESS RELEASE) Paris, France, 2024-Jun-6 — /Travel PR News/ — Sofitel New York, the epitome of contemporary French elegance nestled in the heart of Manhattan, announces an extensive refurbishment project, heralding a new era for the beloved French hospitality brand. Led by CEO Maud Bailly, this initiative coincides with Sofitel’s 60th anniversary, signifying a pivotal moment for the brand’s commitment to dynamic and refined luxury.

Comprehensive Refurbishment to Commence Late 2024

Sofitel New York unveils plans for a comprehensive refurbishment touching every aspect of the hotel, including its 398 guestrooms, 51 suites, and the Presidential Suite. Notable highlights of the renovation include the iconic One Bedroom Suites boasting panoramic skyline views and the Terrace Suites offering exclusive vistas of the Chrysler or Empire State Buildings. Additionally, enhancements will extend to the lobby level, meeting spaces, guest elevators, and corridors. The refurbishment is set to commence in late 2024, with the public areas expected to be completed by Fall 2025.

French Art Deco Redefined in the Heart of Manhattan

For over two decades, Sofitel New York has been synonymous with bringing the French art de vivre to the bustling streets of New York City. Partnering with renowned designers HBA San Francisco, the hotel’s current design melds Parisian Art Deco with 1940s Manhattan glamour. Building upon this legacy, the new designs continue to evoke a sense of timeless elegance intertwined with New York’s urban spirit. Inspired by the monumental beauty of the city’s architectural landmarks and the influence of French fashion and art movements, the renovation aims to create spaces that resonate with refined opulence. Intricate detailing, luxurious materials, and vibrant artworks will come together to embody the dynamic energy of New York’s art scene, encapsulating chic sophistication and bold irreverence.

A New Vision with Dieter Schmitz at the Helm

To spearhead Sofitel New York’s next chapter, seasoned hotelier Dieter Schmitz has been appointed as General Manager. With over two decades of experience, Schmitz returns to New York City to lead the hotel’s rejuvenation efforts. His vision is centered on elevating the hotel’s luxury offerings while ensuring personalized guest experiences that exceed expectations.

Elevating French Luxury Worldwide

The refurbishment of Sofitel New York is part of a broader global initiative to renew the Sofitel brand. As Sofitel celebrates its 60th anniversary, CEO Maud Bailly reaffirms the brand’s commitment to authentic French hospitality with a global footprint. With numerous refurbishment projects underway, including Sofitel Montréal Carré d’Or and Sofitel Philadelphia at Rittenhouse Square, and ambitious expansion plans, Sofitel aims to bring a piece of France to every corner of the world. Additionally, the brand is dedicated to sustainability and inclusivity, with goals to achieve eco-certification for all hotels by 2025 and increase female representation in leadership roles.

For more information about Sofitel New York and its refurbishment project, please visit www.sofitelnewyork.com.


A pioneer of French luxury hospitality since 1964, Sofitel today embodies heartfelt and committed luxury with a French zest. A seamless blend of the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, offering them heartfelt and authentic service. At Sofitel, beauty is in the details: life’s simple pleasures such as gastronomy and sleep are art forms for an incomparable experience.

Sofitel now boasts more than 120 hotels, all elegant and unique, in the world’s most sought-after destinations. Among its most remarkable properties: Sofitel Le Scribe Paris Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Mexico City Reforma and Sofitel Ambassador Seoul. The brand also offers a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and fascinating history, such as Sofitel Legend Old Cataract Aswan, Sofitel Legend Santa Clara Cartagena and Sofitel Legend Metropole Hanoi.

Sofitel is part of Accor, a world leading hospitality group counting over 5,600 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

sofitel.com | all.com | group.accor.com


Sofitel New York, part of Accor, emanates contemporary French elegance in the heart of Midtown Manhattan. The hotel features 398 guest rooms, including 52 suites, that marry Parisian style with New York’s urban spirit. Sofitel New York delights guests with heartfelt and committed luxury with a French zest, offering a seamless blend of local culture and French joie de vivre. The hotel is centrally located at 45 West 44th Street, affording easy access to Fifth Avenue and Broadway theaters. For reservations, call 212-354-8844 or visit www.sofitel-new-york.com. Follow Sofitel New York on Instagram and Facebook.


With a primary specialization in hospitality design, HBA Americas transforms the built environment with narrative-driven spaces that evoke emotion, bring a sense of wonder and inspire discovery. Each project for HBA Americas is a new opportunity to develop one-of-a-kind creative design solutions with integrity and collaboration. Boutique in its approach while international in reach, HBA Americas has offices in Atlanta, Los Angeles, Miami, and San Francisco and is enhanced by the depth of skill and resources of a global company. HBA Americas has been honored by Interior Design’s Best of Year Awards, Hospitality Design’s HD Awards, and Boutique Design’s Gold Key Awards, to name a few. For more information, visit here Follow HBA on Instagram: @hirschbednerassociates, LinkedIn: @HBA/Hirsch Bedner Associates and Facebook: @hirschbednerassociates.

Media Contacts:

Audrey De Sousa
Senior Director Corporate Communication
E-mail: Audrey.de-sousa@accor.com

August Twenty Eight Studio
Anne-Cecile Blanchot
E-mail: annececile@august28studio.com

Source: Accor