British Airways Reveals Airport Personas: From ‘Airport Ace’ to ‘Airport Ambler’ – How Travelers Navigate the Airport Experience

British Airways’ survey reveals the different personas travellers take on when they get to the airport, with 54 per cent saying they adopt a new identity Travellers from the East Midlands are the most organised and likely to take charge as the ‘Airport Ace’ with Northern Irish holidaymakers (22 per cent) more likely to be… Read the full press release