ALL Expands Global Entertainment Partnerships to Offer Unmatched VIP Experiences for Members

(IN SHORT) ALL, Accor’s loyalty platform, has strengthened its position in the entertainment sector with new partnerships and renewed contracts with major global venues. From France to Brazil, the platform now offers exclusive VIP experiences, backstage access, and early ticket sales for concerts, sports events, and more. This expansion of strategic partnerships aims to meet… Read the full news article

2024 Tourism Trends: The Rise of Sports, Gig-Tripping, Slow Travel, and Alternative Destinations

(IN SHORT) In 2024, the global tourism industry made a strong comeback, with 285 million tourists traveling in the first quarter. Accor’s European Travel Trends report highlights a growing demand for wellness, sports, culture, and sustainable travel. To meet these demands, ALL.com, Accor’s booking platform, is offering tailored travel experiences. Sports tourism, particularly linked to… Read the full news article