(IN SHORT) Amadeus, in partnership with Microsoft and leveraging OpenAI’s Azure platform, is rolling out two AI-driven enhancements to its Hospitality products. The first embeds Amadeus Advisor Chat into Demand360, granting hotel teams instant, tailored insights based on data from 44,000 hotels and 35 million short-term rentals. Advisor Chat users have already reclaimed significant analyst… Read the full news article
Tag Archives: conversions
Marriott Unveils Plans for 50+ New African Hotels and Entry into Five New Countries
(IN SHORT) Marriott International plans to bolster its African presence with 50+ new hotels (9,000+ rooms) by 2027, entering five new markets: Cape Verde, Côte d’Ivoire, the Democratic Republic of Congo, Madagascar and Mauritania. The expansion emphasizes select-service brands—Protea Hotels by Marriott and Four Points by Sheraton—alongside conversions constituting over 30% of the pipeline. North… Read the full news article
IHG Hotels & Resorts Drives Hotel Growth with Conversion-Focused Brands and Strategic Partnerships
(IN SHORT) IHG Hotels & Resorts continues to experience significant growth in conversions, with nearly 60 percent of global openings in Q1 2025 coming from conversions. Brands like Vignette Collection, voco hotels, and Garner hotels are driving this success, with new signings and openings worldwide. The acquisition of Ruby, IHG’s new premium urban lifestyle brand,… Read the full news article


