Tag Archives: Brand Refresh

Mandarin Oriental and Pantone Debut Custom Celadon Green to Redefine Brand Experience

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(IN SHORT) Mandarin Oriental and the Pantone Color Institute have created Mandarin Oriental Celadon Green, a bespoke hue inspired by ancient celadon ceramics. This new signature colour forms the cornerstone of Mandarin Oriental’s refreshed brand identity, marrying the group’s Asian craftsmanship heritage with a modern, calming aesthetic. Announced on 18 June 2025, the launch features… Read the full news article

IHG Empowers Greater China Owners with New Cost Structures for High Efficiency and Profitability

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(IN SHORT) IHG Hotels & Resorts has unveiled a strategic overhaul for its four upper-midscale brands in Greater China—Atwell Suites, EVEN Hotels, Holiday Inn, and Holiday Inn Express—to improve investment structures and operational efficiency. The new strategy aims to offer hotel owners high efficiency and profitable returns by introducing a four-dimensional support system that covers… Read the full news article

LEADING MIDSCALE FRANCHISOR CHOICE HOTELS EMEA EMBARKS ON BRAND REFRESH REFLECTING EVOLVING GUEST REQUIREMENTS

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Brand refresh underway following independent research to understand post pandemic guest requirements Brand Refresh comes as Choice Hotels celebrates the 50th anniversary of its first hotel in Europe opening Comfort, Clarion and Quality to be refreshed and Choice Hotels Sleep brand to enter EMEA for the first time Comfort refresh underway with arrival of updated… Read the full news article