(IN SHORT) Minor Hotels has unveiled a major transformation of its Oaks Hotels, Resorts & Suites brand, shifting from serviced apartments to a full-service hotel and resort experience. With a new service culture, refreshed brand identity, and innovative in-room and communal offerings, Oaks is positioned for global growth, strengthening its appeal among both corporate and… Read the full news article
Tag Archives: brand evolution
Mandarin Oriental Unveils Refined Visual Identity: Blending Timeless Heritage with Modern Elegance
(IN SHORT) Mandarin Oriental Hotel Group has announced a refreshed visual identity that blends its historic luxury heritage with modern design elements. The new identity features a modernized fan logo, a simplified wordmark, custom MO Exceptional typography, and an enriched color palette that now includes Celadon Green—a nod to the cultural significance of green-glazed ceramics… Read the full news article

