Seattle, WA, 2013-10-17— /travelprnews.com/ — This September, the Adventure Travel Trade Association (ATTA) debuted its new, intensive familiarization (FAM) concept, AdventureWeek, with destination partner Chile. The intensive adventure FAM, combined with a matchmaking program, brought together a specially curated group of qualified buyers, storytelling team and select media on an extended itinerary to Chile’s Patagonia region. A group of… Read the full press release
Tag Archives: AdventureWeek
Adventure Travel Trade Association’s AdventureWeek kicks off in September with AdventureWeek Chile
Seattle, 2013-07-03 — /travelprnews.com/ — AdventureWeek, a new, intensive familiarization (FAM) concept offered by the Adventure Travel Trade Association (ATTA) kicks off in September with AdventureWeek Chile, becoming the inaugural adventure tourism destination matchmaking project in the nascent program. For each AdventureWeek, the ATTA partners with a destination to feature the best adventure travel products offered. During each… Read the full press release