(NEWS) NEW YORK, 2025-Dec-11 — /Travel PR News/ — Lomas Hospitality, the family-owned hotel group celebrated for its acclaimed resorts throughout Mexico’s Riviera Maya, hosted its annual industry gathering from December 4–8, bringing together leading travel advisors, tour operators, wholesalers, consortia partners, and media across North America. The week-long event, according to a press announcement published on EPR Network offered a blend of destination immersion, professional education, and recognition of shared accomplishments—reflecting the company’s dedication to elevating authentic Mexican hospitality and strengthening the global travel advisor community.
Reinforcing Collaboration Across the Travel Ecosystem
This year’s gathering welcomed a diverse group of industry participants, including top-producing travel advisors, major tour operators, wholesalers, preferred suppliers, consortia partners, and travel and lifestyle media. LAW 2025 underscored Lomas Hospitality’s continued investment in advisor development by providing access to enhanced destination knowledge, exclusive product insights, and collaborative sessions aimed at fostering long-term partnership and professional growth.
Driving Thought Leadership and Innovation
The annual Sales & Marketing Forum highlighted major shifts shaping the global travel sector, including evolving traveler expectations and rapidly emerging market behaviors. A keynote entitled “AI, Trends, and Mindset Shaping Tomorrow’s Travel Industry” emphasized the balance between technological innovation and the human expertise that remains central to the advisor profession. While artificial intelligence offers new efficiencies, speakers reiterated that insight, empathy, and strategic collaboration continue to be the foundation of exceptional travel planning.
Immersive Learning in the Mexican Caribbean
Throughout the week, attendees participated in curated destination experiences designed to deepen their knowledge of both the Riviera Maya and the Lomas portfolio. Advisors engaged in:
- In-depth destination presentations and updated resort showcases
- Signature More Inclusive™ culinary and cultural activations
- Networking sessions with senior hospitality executives
- Exclusive recognition events honoring outstanding production for 2025
These immersive engagements provided advisors with a solid foundation of firsthand insights to elevate sales performance, deliver stronger client value, and contribute to continued tourism growth in Mexico.
Celebrating Industry Excellence at the Gala Awards
The event concluded with the prestigious Gala Awards Night, recognizing outstanding advisors for excellence, resilience, and sustained partnership with Lomas Hospitality. Award categories were determined by Bluma – Travel Agent Rewards Program production levels.
2025 Award Categories included:
- Crystal Awards (1, 2, 3): For advisors producing 101–1,000 room nights annually
- Pearl Award: For advisors surpassing 1,001 annual room nights
- Palm Award: Honoring resilience, adaptability, and loyalty
- Lomas Legacy Award: The highest honor, celebrating long-standing leadership and impact
Honorees for 2025:
- Palm Award México: Almira Saldaña, Viajes Trotamundo
- Palm Award USA: Mark Faldmo, Blue Planet Travel
- Lomas Legacy Award: Monica & Tom Karnes, LaMacchia Travel
These recognitions reflect the essential partnerships that help sustain Mexico’s position as one of the world’s most dynamic and beloved travel destinations.
About Grupo Lomas
Founded in 1981 by Dolores López Lira and José Luis Martínez Alday, Grupo Lomas is one of Mexico’s most respected tourism groups, with more than 40 years of experience across the Mexican Caribbean and Baja California. Its portfolio includes Lomas Travel, a leading tour operator and DMC, and Lomas Hospitality, which operates renowned properties such as El Dorado Resorts, Generations Riviera Maya, Palafitos Overwater Bungalows, Hidden Beach Au Naturel Resort, Nickelodeon Hotels & Resorts Riviera Maya, and El Cielo Valle de Guadalupe. Additional divisions, including Exotic Travelers and Parks & Experiences, support its commitment to service excellence, sustainability, and innovation.
