BANGKOK, Thailand, 2018-Mar-26 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has renewed its preferred partnership with comScore, a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere.
PATA CEO Dr. Mario Hardy said, “Data is increasingly essential in today’s business environment as we move inexorably towards a more exponential future. Our agreement with comScore allows our members to use that data to improve their productivity, generate faster insights and enable smarter decisions.”
PATA will continue to benefit from comScore’s key measurement reports which are available on PATAmPOWER, the Association’s online data platform for members that aggregates and integrates data and trends into compelling insights. There will also be opportunities for further engagement between PATA and comScore in publishing, events and advocacy.
comScore senior vice president, Asia Pacific, Joe Nguyen, said, “We are proud to be a preferred partner of PATA. Travel is an important sector in the Asia Pacific and we are pleased to help make travel industry insights more accessible to PATA’s member organisations. We look forward to further collaboration with the Association and its member organisations across the region.”
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Founded in 1951, PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in the Asia Pacific and beyond. Thousands of travel professionals belong to the 36 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London. Visit www.PATA.org.
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in 70 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.
SOURCE: Pacific Asia Travel Association
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